ROI Archives

How to Leverage Web Tracking Data for Informed Decisions

There’s no such thing as too much data in marketing and business, especially when it comes to web tracking data. As the saying goes, if you aren’t measuring, you aren’t improving. Informed decision-making is about getting out of your own head and putting yourself in the place of your potential customers. They want great [...]

Enterprise Email Marketing Software & Good Strategy = Email ROI

2021-10-28T12:47:01-06:00By Marco Marini|Tags: ROI|

If you’ve invested in an enterprise email marketing software solution as a better fit for your increasingly complex email marketing needs, you’re probably taking advantage of many of the email marketing tools now available to you. Hopefully, your email service provider is also providing helpful email marketing tips. But that software alone is not [...]