schojnacki

About Shaun Chojnacki

Shaun started his digital marketing career on the client-side working on email campaigns for companies like GNC and Garden of Life. More recently, he worked as Operations Manager and Director of e-commerce for private organizations that owned multiple seven-figure brands. Over the years, he has been a vital part of growing teams, developing and managing workflow, tapping into new markets, constantly learning and growing, and in the process always wearing many hats. Shaun is a fractional marketing consultant for iPost and owner of ShaunSavvy.com.
  • Maximizing Email Marketing for the Casino and Gambling Industry in 2025

Casino Email Marketing Strategies for 2025: Boost Player Engagement & Retention

2025-04-30T16:27:48-06:00By |Tags: , , , |

In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2025 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we [...]

  • Franchise Email Template for 2025

Best Franchise Email Templates for 2025

2025-04-30T16:11:30-06:00By |Tags: , , |

What makes the best franchise email templates?  Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement.  While writing an email may seem like a relatively straightforward process, Franchise owners [...]

  • Understanding Email Open Rates

Understanding Email Open Rates (Updated for 2025)

2025-04-26T12:50:38-06:00By |Tags: , , , |

Updated April 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s [...]

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Casino Email Marketing Strategies That Increase Player Loyalty

2025-03-30T14:26:07-06:00By |Tags: , |

Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and [...]

  • Simplifying Email: What is IP Warmup?

Simplifying Email: What is IP Warmup?

2025-02-25T16:40:27-07:00By |Tags: , |

Simplifying Email: What is IP Warmup? In email marketing, IP warmup is crucial for establishing a positive sending reputation for a new IP address. When you begin sending emails from a new IP, Internet Service Providers ISPs must see consistent, trustworthy behavior to recognize you as a legitimate sender. This blog post will break [...]

  • What is a Newsletter

What is a Newsletter? Email Marketing Basics

2025-02-13T17:13:07-07:00By |Tags: , |

What is a Newsletter? Email Marketing Basics An email newsletter is one of the 9 essential types of email campaigns. Businesses or individuals use them to share relevant information with their audience. Typically sent at regular intervals, these newsletters can include updates, news, and curated content based on subscribers' interests. They serve as a direct line of [...]

  • Boost Email Productivity: 60 ChatGPT Prompts for Every Scenario

Boost Email Productivity: 60 ChatGPT Prompts for Every Scenario

2025-01-29T16:14:40-07:00By |Tags: , |

Tired of drowning in repetitive emails? Boost email productivity with ChatGPT, your AI-powered shortcut to crafting polished, personalized messages for sales, support, events, and niche industries like casinos and legal services. This guide will give you 60 ready-to-use ChatGPT prompts, actionable tips to humanize AI outputs, and free templates to automate your workflow. How [...]

  • 7 Tactics The Gambling And Casino Industry Needs to Implement for 2025

7 Tactics The Gambling And Casino Industry Needs to Implement for 2025

2024-11-05T11:40:45-07:00By |Tags: , , , |

Updated August 2024. What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how [...]

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Top 10 Email Marketing Disasters Franchise Owners Must Avoid

2024-12-18T10:46:15-07:00By |Tags: , , |

Email marketing is crucial for franchise owners to communicate with customers and drive business growth. However, common mistakes can turn your email marketing efforts into a disaster. In this blog post, we will discuss the top 10 email marketing disasters that franchise owners must avoid to ensure the success of their marketing efforts. [...]

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B2B Email Marketing 101

2024-10-23T09:32:37-06:00By |Tags: , , |

Effective email marketing can seem like a never-ending challenge—especially for B2B marketers. How do you balance promoting your product, telling a compelling story, and connecting with your audience? In a recent episode of Email Never Sleeps, we sat down with Kate Arney-Cimino, a content marketer with a sales background, to discuss the [...]