schojnacki

About Shaun Chojnacki

Shaun started his digital marketing career on the client-side working on email campaigns for companies like GNC and Garden of Life. More recently, he worked as Operations Manager and Director of e-commerce for private organizations that owned multiple seven-figure brands. Over the years, he has been a vital part of growing teams, developing and managing workflow, tapping into new markets, constantly learning and growing, and in the process always wearing many hats. Shaun is a fractional marketing consultant for iPost and owner of ShaunSavvy.com.

  • Understanding Email Open Rates

Understanding Email Open Rates (Updated for 2026)

2025-11-24T14:59:01-07:00By |Tags: , , , |

Updated November 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s [...]

  • how to spot fake emails

How to Spot Fake Email Addresses Easily

2025-11-16T11:14:07-07:00By |Tags: , |

How to Spot Fake Email Addresses Easily Email communication remains a cornerstone of both personal and business interactions. However, with 7.9 billion emails registered, the prevalence of fake or invalid email addresses has also risen. These fake addresses can harm your marketing efforts, lead to bounced emails, and even expose your network to security risks. In this guide, we'll explore [...]

  • Email Marketing for Gambling

Email Marketing for Gambling: Drive Engagement, Retention & Revenue

2025-11-16T09:58:00-07:00By |Tags: , , , |

TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that [...]

  • 7 Types of Emails Your Institution Needs to Send

Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send

2025-11-22T16:36:37-07:00By |Tags: , , , , |

Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to [...]

  • ai vs human creativity

AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend

2025-10-20T17:34:41-06:00By |Tags: , , , |

TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed [...]

  • How AI changes casino email

How AI Is Changing Casino Email Marketing: Smarter Campaigns

2025-10-18T10:12:51-06:00By |Tags: , , , |

TL;DR AI is transforming casino email marketing by turning data into real-time personalization and predictive insights. Casinos that embrace AI-powered tools like iPost can anticipate player behavior, automate engagement, and drive long-term loyalty — all while maintaining compliance and trust. The future of casino marketing isn’t just data-driven. It’s AI-intuitive. The casino industry has [...]

  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

4 Ways to Generate More Casino Advertising Revenue

2025-10-17T11:01:32-06:00By |Tags: , , , |

TL;DR Generating more casino advertising revenue in 2026 means embracing digital-first strategies — from influencer and podcast partnerships to personalized email automation. The most successful casino marketers are combining AI-driven targeting, data-backed campaigns, and content that builds long-term loyalty. Let’s explore four practical ways to turn your casino’s marketing efforts into measurable ROI. The [...]

  • how to market an online casino

How to Market an Online Casino in 2026

2025-10-11T10:00:26-06:00By |Tags: , , , |

TL;DR Marketing an online casino in 2026 means balancing creativity with compliance. Success depends on data-driven marketing campaigns, AI automation, and social media marketing that connects with loyal customers across every channel. Use email personalization, search engine optimization (SEO), and precise targeting to increase brand awareness and player lifetime value — while staying compliant [...]

  • 7 Tactics The Gambling And Casino Industry Needs to Implement for 2026

7 Tactics The Gambling And Casino Industry Needs to Implement

2025-09-28T07:59:00-06:00By |Tags: , , , |

Updated August 2024 → Updated April 2026 What’s the secret to mastering casino marketing in 2026? What marketing tactics do modern casinos use to attract and retain players, both on property and via online casinos? How do you launch a digital marketing strategy casino promotion idea that truly delivers ROI? In this updated guide, [...]

  • Pros and Cons of Using AI for Email Writing

Pros and Cons of Using AI for Email Writing in 2026

2025-11-22T16:39:42-07:00By |

AI for email writing has become insanely popular in 2026. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the pros and [...]