Open Rates Archives

The Value of Unopened Email
The Value of Unopened Email

Email Marketing, Featured

The Value of Unopened Email

By Andrew Kordek|2021-01-19T11:18:47-07:00September 3rd, 2020|Email Marketing, Featured|

The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened [...]

Why You Shouldn’t Worry (as Much) About Email Open Rates
Why You Shouldn’t Worry (as Much) About Email Open Rates

Best Practices, Featured

Why You Shouldn’t Worry (as Much) About Email Open Rates

By Cameron Kane|2018-04-25T21:00:54-06:00April 4th, 2018|Best Practices, Featured|

Why You Shouldn’t Worry (as Much) About Email Open Rates Email open rates. We love them. We hate them. We obsess over them. They are typically the first thing we check in our email reporting (after number delivered). We anxiously compare them to industry standards. And we’re constantly trying to get them ever [...]