Open Rates

  • Understanding Email Open Rates

Understanding Email Open Rates

2024-03-02T11:25:41-07:00By |Tags: , , , |

Whether you're a seasoned marketer or just starting out, understanding the nuances of email marketing metrics is crucial to optimizing your campaigns for maximum impact. Among these metrics, email open rates stand out as a fundamental indicator of your email's initial success, acting as a gateway to further engagement through click-through and click-to-open rates [...]

Being Proactive with Email Deliverability – Email Marketing 101

2023-05-04T10:59:39-06:00By |Tags: , , , |

As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. [...]

  • The Value of Unopened Email

The Value of Unopened Email

2022-01-27T12:51:24-07:00By |Tags: , |

Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount [...]

  • Email Open Rate Meaning - Why You Shouldn’t Worry

Email Open Rate Meaning – Why You Shouldn’t Worry

2021-10-26T13:27:08-06:00By |Tags: |

Email open rates (the number of emails opened). We love them. We hate them. We obsess over them. They are typically one of the first email marketing benchmarks we check in our email reporting (after the total number of emails delivered.) We anxiously compare them to industry standards. And we’re constantly trying to get [...]