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  • The Value of Unopened Email

The Value of Unopened Email

2022-01-27T12:51:24-07:00By |Tags: , |

Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount [...]

  • Email Open Rate Meaning - Why You Shouldn’t Worry

Email Open Rate Meaning – Why You Shouldn’t Worry

2021-10-26T13:27:08-06:00By |Tags: |

Email open rates (the number of emails opened). We love them. We hate them. We obsess over them. They are typically one of the first email marketing benchmarks we check in our email reporting (after the total number of emails delivered.) We anxiously compare them to industry standards. And we’re constantly trying to get [...]