Great Sales Emails Use Alt Text. Period.

By |2021-09-23T11:30:20-06:00April 27th, 2021|Best Practices, Email Marketing, Featured|

Great Sales Emails Use Alt Text. Period. The issue is alt text and I’m taking a stand. Lack of alt text is a wasted opportunity and I simply do not understand why it happens. Because if you want to send out great sales emails, you will use alt text. Period. Do you [...]

The Value of Unopened Email

By |2021-10-01T10:50:42-06:00September 3rd, 2020|Associations, Email Marketing, Featured, Franchises|

The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened [...]

Email Open Rate Meaning – Why You Shouldn’t Worry

By |2021-10-14T14:37:09-06:00April 4th, 2018|Best Practices, Email Marketing, Featured|

Email Open Rate Meaning - Why You Shouldn’t Worry Email open rates (the number of emails opened). We love them. We hate them. We obsess over them. They are typically one of the first email marketing benchmarks we check in our email reporting (after the total number of emails delivered.) We anxiously [...]

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