About Sharon Ernst

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Great Sales Emails Use Alt Text. Period.

By |2021-04-23T15:06:58-06:00April 27th, 2021|Best Practices, Email Marketing, Featured|

Great Sales Emails Use Alt Text. Period. The issue is alt text and I’m taking a stand. Lack of alt text is a wasted opportunity and I simply do not understand why it happens. Because if you want to send out great sales emails, you will use alt text. Period. Do you [...]

Take Your Transactional Emails from Dull to Dynamic

By |2021-03-28T18:36:18-06:00April 13th, 2021|Best Practices, Email Marketing, Featured|

Take Your Transactional Emails from Dull to Dynamic You already know transactional emails get a much higher open rate than other marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. Nope, they’re usually boring. They are literally transactional. [...]

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters

By |2021-05-27T09:58:12-06:00February 9th, 2021|Associations, Best Practices, Featured, Franchises|

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters Many marketers assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. Writing marketing emails is hard, and it’s not like other copywriting. Why? Email copywriting differs from other marketing [...]

Here’s the Fastest Way to Improve Your Email Results–Starting Right Now

By |2021-05-27T10:05:01-06:00October 27th, 2020|Associations, Email Marketing, Featured, Franchises|

Here’s the Fastest Way to Improve Your Email Results-Starting Right Now Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. Because the reality is, the best way to improve right [...]

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