Best Practices

  • Your Competitors’ Emails Are Better Than Yours

Your Competitors’ Emails Are Better Than Yours

2021-10-26T13:23:23-06:00By |

OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising to me how many marketers don’t [...]

  • 15 Ways to Improve Automated Email Content

15 Ways to Improve Automated Email Content

2025-02-15T07:45:23-07:00By |Tags: |

There’s a lot of logic that goes into wanting better email content while developing ways to improve automated email content in your email campaigns. However, when it comes to the email content, logic sometimes gets lost in the shuffle. We suspect that’s due in part to crafting these email messages as one-offs, and focusing [...]

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