As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and [...]
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool [...]
1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and [...]
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, [...]
1-Minute Recap (If You Read Nothing Else) CTR = clicks ÷ delivered emails × 100. It shows how many people actually did something after opening your email. In recent benchmark studies, average email CTR usually sits around 2–3% across industries, with many sources calling 2–5% a “good” range. CTR matters more than ever as [...]
If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory scrutiny (GDPR, CCPA/CPRA, state privacy laws, gaming regulators, franchise agreements) Complex, high-risk data (Player IDs, loyalty data, subscriber billing, franchise locations) Multiple brands, [...]
Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial gaming operation, hospitality group, franchise system, financial services brand, or a regulated publisher, your world looks very different. You’re not just trying to [...]
Updated August 2024 → Updated April 2026 TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and [...]
Updated November 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s [...]
How to Spot Fake Email Addresses Easily Email communication remains a cornerstone of both personal and business interactions. However, with 7.9 billion emails registered, the prevalence of fake or invalid email addresses has also risen. These fake addresses can harm your marketing efforts, lead to bounced emails, and even expose your network to security risks. In this guide, we'll explore [...]
