marco@ipost.com

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About Marco Marini

With 25 years in business, Marco is a walking encyclopedia of all things email: best practices, technologies, trends and more. Marco is currently the COO of iPost, a revolutionary email platform built for marketers by marketers. iPost is probably the easiest, most flexible and dynamic marketing automation solution for email and mobile marketing. Before that, Marco was the CEO of ClickMail Marketing, a vendor-agnostic reseller of email marketing solutions that has made the Inc. 500|5000 list of the fastest-growing private companies in America five times. During his career, Marco has held key marketing management positions at a variety of companies – including eHealth.com and IBM Canada. In the process, he has developed a deep expertise in the Digital Marketing landscape and the technologies pushing the boundaries of personalization and digital marketing – which explains why he is a frequent contributor to industry blogs like the Email Experience Council and Email Vendor Selection. Marco has a degree in Computer Science. He lives in Silicon Valley with his wife and their four children, and in his “free” time, he enjoys buying and selling vintage Italian sports cars.

iPost Reports Over 50% Growth in Q3 2025, Driven by Strong Demand Across Gaming, Hospitality, and Enterprise Sectors

2025-11-22T17:18:45-07:00By |Tags: |

iPost is a leading enterprise email and marketing automation platform built for highly regulated and data-sensitive industries such as gaming, hospitality, entertainment, and financial services. iPost announced a 50% yr-over-yr growth in Q3 2025 compared to Q3 2024 attributed to a growing customer base, deeper platform adoption, & strategic partnerships Our Q3 growth reflects our customers’ trust [...]

Bally’s Corporation Selects iPost to Power Email Marketing Across 14 Properties

2025-10-31T14:03:37-06:00By |Tags: |

SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) -- iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally’s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties. The decision follows the recent merger of Bally’s and Queens Casino [...]

  • 5 Bad Email Practices to Avoid in 2023

Avoid These 5 Bad Email Habits

2025-11-22T16:50:39-07:00By |Tags: |

It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about why subscribers leave your email program. This article about five bad email practices to avoid. In addition to frequency and lack of personalization in emails, some [...]

  • Franchise Email Marketing

Franchise Marketing Systems: Use Data and Analysis for a Better Customer Experience (Updated July 2025)

2025-07-24T06:57:22-06:00By |Tags: |

Relevance has revolutionized both the franchise email marketing industry and franchise marketing systems. It has franchise marketing companies moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is [...]

  • ESP Migration Coming Soon?

Common Questions: New Email Service Provider (ESP Provider)

2021-11-05T10:13:57-06:00By |Tags: |

If you’re in the process of choosing an email service provider (ESP), you may be experiencing some confusion. That’s because Email Service Provider isn’t a straightforward term, and some companies that provide email services aren’t even aware that they are Email Service Providers. So, before you choose an email service provider, ask yourself these [...]

  • Hidden Costs of Switching Email Service Providers

7 Hidden Costs of Switching Email Service Providers (ESP)

2022-01-27T12:47:54-07:00By |Tags: |

If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and [...]

  • Doing an ESP Migration

Doing an ESP Migration? Avoid These 7 Pitfalls

2022-01-27T12:48:20-07:00By |Tags: |

For Basic ESP Q & A, refer to this previous post for What is an ESP?. You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and [...]

iPost: Email & Messaging Software Platform