Best Practices

  • Amy Dill-Amoss

Franchise Email Marketing Tactics That Work: From Customization to Copy

2025-04-13T09:01:19-06:00By |Tags: , , |

Episode 2 of Email Never Sleeps In a crowded digital inbox, franchise email marketing has the power to bridge the gap between national brand integrity and localized customer engagement. In Episode 2 of Email Never Sleeps, Andrew Kordek, iPOST, is joined by franchise marketing expert Amy Dill-Amoss from Alliance Franchise Brands to [...]

Franchise Marketing Strategies: Email and Distributed Marketing (S4 E1)

2025-04-13T08:33:39-06:00By |Tags: , , |

Franchise marketing in 2025 isn’t just about brand guidelines and bulk email blasts. It’s about empowering franchisees—your “Zs”—to become confident, capable marketers at the local level while maintaining consistency and alignment with your central brand message. In a recent episode of Email Never Sleeps, Andrew Kordek of iPost sat down with Aaron [...]

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Top 10 Email Marketing Disasters Franchise Owners Must Avoid

2024-12-18T10:46:15-07:00By |Tags: , , |

Email marketing is crucial for franchise owners to communicate with customers and drive business growth. However, common mistakes can turn your email marketing efforts into a disaster. In this blog post, we will discuss the top 10 email marketing disasters that franchise owners must avoid to ensure the success of their marketing efforts. [...]

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B2B Email Marketing 101

2024-10-23T09:32:37-06:00By |Tags: , , |

Effective email marketing can seem like a never-ending challenge—especially for B2B marketers. How do you balance promoting your product, telling a compelling story, and connecting with your audience? In a recent episode of Email Never Sleeps, we sat down with Kate Arney-Cimino, a content marketer with a sales background, to discuss the [...]

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What are CDP’s? Why are Brands Considering Them?

2024-10-23T09:12:01-06:00By |Tags: , , |

In this episode of "Email Never Sleeps," we dive deep into Customer Data Platforms (CDPs) with Roy Wollen, President of Hanza Marketing Services, a seasoned expert in customer data management. This discussion couldn't be timelier as more brands consider integrating CDPs into their marketing technology stacks to enhance customer experiences and drive [...]

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Why is Mastering Email Marketing like Catching a Unicorn?

2024-10-23T09:03:13-06:00By |Tags: , , |

Email marketing mastery is often likened to catching a mythical unicorn. It's elusive, highly sought after, and, as some might argue, impossible to fully achieve. In the latest episode of "Email Never Sleeps," I enjoyed discussing this fascinating analogy with Evan Blittner, a seasoned marketer with a rich background spanning multiple industries, [...]

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To Icon or Not to Icon: Rethinking Social Media in Email Footers

2024-10-23T09:03:06-06:00By |Tags: , , |

The debate continues regarding integrating social media icons in email footers—should they stay, or should they go? In the latest episode of "Email Never Sleeps," host Andrew Kordek and guest Jay Oram from Action Rocket dive deep into social media icons' effectiveness and strategic use in email marketing. Evaluating the Necessity of [...]

  • Best Practices in Email Marketing: Are They Limiting Your Creativity?

Best Practices in Email Marketing: Are They Limiting Your Creativity

2024-05-08T10:53:39-06:00By |Tags: , , |

In email marketing, the term "best practices" often surfaces as a guiding beacon for marketers aiming to optimize their campaigns. But could these so-called best practices stifle innovation and creativity in our strategies? Let’s delve deeper into this topic, drawing from insights shared in a recent Email Never Sleeps podcast with Kath [...]