How to Authenticate Email With SPF, DKIM, and DMARC If you want stronger deliverability, better inbox placement, and fewer messages landing in the spam folder, email authentication needs to be part of your foundation. At a high level, SPF, DKIM, and DMARC are the three core email authentication protocols that help mailbox providers verify [...]
Best Practices for Casino Player Acquisition (That Actually Turn Into Long-Term Value) Casino visitation is booming again, and competition has never been tougher. In 2024, an estimated 122 million U.S. adults visited a casino in the past 12 months, with the average age on the floor trending younger every year. That means player acquisition [...]
If you work in casino marketing long enough, you’ll hear one metric referenced in every serious strategy conversation: THEO. But what is THEO in casino marketing and why does it matter more than actual loss? Let’s break it down in a way that’s practical, strategic, and directly tied to how modern casino marketing teams [...]
A few weeks ago, I attended a conference where Catalyst Marketing shared highlights from a survey they commissioned of 5,000 players across Indian casinos nationwide. Mark Astone and Josh Williams walked a room full of casino executives through the topline findings. The data was compelling, and it fueled more than a few hallway and [...]
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its [...]
If you spend any time writing an email, whether it’s a formal business email, a quick check-in to a customer, or outreach for job applications, your greeting and closing do more than "sound polite". They: They signal tone and intent in the first second. They influence whether someone hits reply, clicks, or unsubscribes. Influence [...]
Email is the one channel your competitors can’t fully see. They might notice your billboards, your paid search ads, even your social campaigns. But the email campaigns you send to players? That’s where the real strategy lives... Your offers, loyalty, PR, and player development all stitched together into one beautiful channel. The problem: most [...]
1-Minute Recap If you’re just here for the quick answer to “what is a newsletter?”: A newsletter is a recurring email (or series of emails) that shares updates, insights, and curated content with a defined audience that asked to hear from you. Unlike one-off promotions, good newsletters are built to deliver value first—then earn [...]
1-Minute Recap If you’re just here for the answer to “how often should you email your list?”, here’s the quick version: There’s no single magic number, but for most brands, 1–4 marketing emails per month to a broad list is the sweet spot where performance tends to hold up. For casinos, hotels, and franchises, [...]
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days [...]
