Updated November 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s [...]
How to Spot Fake Email Addresses Easily Email communication remains a cornerstone of both personal and business interactions. However, with 7.9 billion emails registered, the prevalence of fake or invalid email addresses has also risen. These fake addresses can harm your marketing efforts, lead to bounced emails, and even expose your network to security risks. In this guide, we'll explore [...]
Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. [...]
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are [...]
TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that [...]
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to [...]
iPost is a leading enterprise email and marketing automation platform built for highly regulated and data-sensitive industries such as gaming, hospitality, entertainment, and financial services. iPost announced a 50% yr-over-yr growth in Q3 2025 compared to Q3 2024 attributed to a growing customer base, deeper platform adoption, & strategic partnerships Our Q3 growth reflects our customers’ trust [...]
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best [...]
TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed [...]
SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) -- iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally’s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties. The decision follows the recent merger of Bally’s and Queens Casino [...]
