email marketing

Email Metrics That Matter

2022-06-06T11:35:54-06:00By |Tags: , , |

It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY [...]

  • Why You Should Clean Your F***ing Email List

Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List

2023-01-25T08:49:36-07:00By |Tags: , , |

Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your [...]

iPost Launches New Website to Better Serve Niche Industries for Advanced Email Marketing

2023-08-23T09:38:41-06:00By |Tags: |

"iPost’s new layout is about answering the questions surrounding purchasing an email marketing system and helping you make an informed decision." SAN MATEO, CA, UNITED STATES, March 16, 2022 -- iPost, the enterprise email marketing, and automation provider, today announced the launch of its new website www.iPost.com providing potential clients with demos for email marketing and automation, as [...]

  • iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

2022-02-28T08:18:25-07:00By |Tags: , |

SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise [...]

  • Franchise Email Marketing and SEO on the Rise

Franchise Report: Email Marketing and SEO on the Rise

2022-01-18T12:30:36-07:00By |Tags: , , , , |

According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.  The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.  Combining [...]