Andrew Kordek | 8 Questions Answered | Best Email Program

2021-10-21T09:40:25-06:00By |Tags: , , |

Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video by Andrew Kordek answers 8 commonly asked questions [...]

Top Email Subject Lines In June 2021

2021-10-25T12:17:30-06:00By |Tags: , , |

Best June email subject lines  We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at its best! We love good emails [...]

How Many Email Links Should I Have? How to Link an Email.

2021-10-28T08:25:56-06:00By |Tags: , , |

How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over [...]

Testing an email is a waste of time.

2021-07-02T09:05:33-06:00By |Tags: , , |

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]

Thank you Apple, we L.O.V.E. MPP!

2021-10-26T11:13:37-06:00By |Tags: , , |

Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]

Email delivery vs Email deliverability

2021-10-28T08:43:55-06:00By |Tags: , , , |

In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]

Amazing Email Subject Lines May 2021

2021-10-19T11:43:44-06:00By |Tags: , , |

It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing,  then your digital marketing efforts could be falling short. In this post, we reveal [...]

Chapter 2: Don’t treat members the same way as non members in email.

2021-10-26T11:19:42-06:00By |Tags: , , |

Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This chapter is strictly for Associations where members [...]

Emails From The Client Side – Levels of Engagement

2021-10-28T09:19:32-06:00By |Tags: , , |

As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my [...]

Conversions are Key: Great Sales Emails Use Alt Text

2021-10-28T09:39:33-06:00By |Tags: , , |

Email is one of the most powerful tools in any marketer's toolbox. It can be used to augment anything from email newsletters, social media promotions and announcements, and even your website. When you send an email that includes a call-to-action (CTA) button or an image, it's important to include alt text so email recipients [...]

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