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Best Practices

Being Proactive with Email Deliverability – Email Marketing 101

2023-05-04T10:59:39-06:00By |Tags: , , , |

As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. [...]

  • Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

2023-04-25T09:25:50-06:00By |Tags: , , , |

In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps  Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing [...]

  • 7 Types of Emails Your Institution Needs to Send

Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send

2023-09-11T11:14:44-06:00By |Tags: , , , , |

Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to [...]