The Best Email Subject Lines – Avoid These 5 Common Mistakes

By |2020-08-06T22:30:17+00:00August 6th, 2020|Best Practices, Email Marketing, Featured|

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber [...]

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI

By |2020-07-31T20:57:09+00:00July 1st, 2020|Best Practices, Featured|

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI If you’ve invested in an enterprise email marketing software solution as a better fit for your increasingly complex email marketing needs, you’re probably taking advantage of many of the features now available to you. But that software alone [...]

How an ESP with Relational Data Lets You Put All Your Customer Info to Use

By |2020-06-29T18:39:31+00:00May 27th, 2020|Best Practices, Data, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of data gathered now is staggering, and grows at a rate that speeds up daily. For marketers, this data can be a goldmine…if they can put that data to use. Sadly, many can’t [...]

How to Be a Trusted Partner, not “just” Another Vendor

By |2020-06-29T18:39:43+00:00May 5th, 2020|Best Practices, Email Marketing, Featured|

How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. [...]

4 Tips for Email Automation Success

By |2020-06-29T18:39:52+00:00January 29th, 2020|Best Practices, Email Marketing, Featured|

4 Tips for Email Automation Success From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it. For every wonderfully executed welcome series you receive, you get twice as many cringe-worthy campaigns. These four tips will help you create automated email [...]

First Impression with your customers is so important – Don’t blow it!

By |2020-02-11T17:24:32+00:00August 19th, 2019|Best Practices, Email Marketing, Featured|

First Impression with your customers is so important – Don’t blow it! You don’t get a second chance to make a first impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When [...]

Defining—and Engaging—the Unengaged Subscriber

By |2020-02-11T17:29:17+00:00August 10th, 2019|Best Practices, Email Marketing, Featured|

Defining—and Engaging—the Unengaged Subscriber How are you treating your unengaged subscribers? They are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is [...]

What to do after Black Friday Cyber Monday

By |2018-12-17T22:28:11+00:00December 1st, 2018|Best Practices, Email Marketing|

What to do after Black Friday Cyber Monday Make the Most of Black Friday and Cyber Monday with Post-Promotion Marketing For months now, you’ve been hearing all the hype leading up to the big shopping spree that now envelops the Thanksgiving weekend, like a fog rolling in off the bay to surround the [...]

Why You Shouldn’t Worry (as Much) About Email Open Rates

By |2018-04-25T21:00:54+00:00April 4th, 2018|Best Practices, Featured|

Why You Shouldn’t Worry (as Much) About Email Open Rates Email open rates. We love them. We hate them. We obsess over them. They are typically the first thing we check in our email reporting (after number delivered). We anxiously compare them to industry standards. And we’re constantly trying to get them ever [...]

“Don’t Be That Guy”—10 Types of Annoying Emails You Should Stop Sending, Today

By |2018-04-25T21:02:40+00:00March 22nd, 2018|Best Practices|

Your Competitors’ Emails Are Better Than Yours We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, and forget birthdays and anniversaries. It’s not because we’re bad people! We’re only human and sometimes we get impatient, careless, busy or absentminded—or all of [...]

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