Four Dumb Ways to Deal with Mail Privacy Protection.

By |2021-07-20T15:11:26-06:00July 22nd, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Four Dumb Ways to Deal with Mail Privacy Protection. There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection over the last few weeks. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate due to this change from Apple. [...]

Does the perfect email program exist?

By |2021-07-12T09:21:53-06:00July 12th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Does the perfect email program exist? The perfect email program may or may not exist, so, however you define perfection, the below video is worthy of your attention. In it, I discuss/challenge you as email marketers to answer a few questions to see if your program is ahead of the game. Enjoy. [...]

Top Subject Lines In June

By |2021-07-02T10:18:20-06:00July 7th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Top Subject Lines In June We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t.  As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. (please don’t get us [...]

Creative Landmines – Unnecessary Links

By |2021-07-02T09:05:04-06:00June 29th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!"   Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now?  How many of those links are clicked on and provide value to the subscriber? How many [...]

Testing an email is a waste of time.

By |2021-07-02T09:05:33-06:00June 22nd, 2021|Acquisitions, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]

Thank you Apple, we L.O.V.E. it!

By |2021-07-02T09:06:07-06:00June 14th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises, Industry News|

Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is [...]

Email delivery and deliverability mean different things.

By |2021-06-11T11:28:07-06:00June 8th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent [...]

Top Subject Lines In May

By |2021-06-11T11:29:06-06:00June 2nd, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Top Subject Lines In May We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t.  As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. While there were so [...]

Chapter 2: Don’t treat members/non-members the same way in email.

By |2021-05-19T13:30:52-06:00May 11th, 2021|Associations, Best Practices, Email Marketing, Featured|

Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-05-27T09:53:15-06:00May 4th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

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