How to get into the inbox at Gmail

By |2021-01-19T10:51:37-07:00January 19th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

How to get into the inbox at Gmail GMAIL IS KING. LONG LIVE THE KING! Gmail is a big deal for B2C email marketers. Gmail addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion [...]

Your Restaurant Email Marketing Platform Serves Up Tasty Results with the Right Images

By |2021-01-19T11:03:58-07:00December 29th, 2020|Best Practices, Featured|

Your Restaurant Email Marketing Platform Serves Up Tasty Results with the Right Images Even with the best restaurant email marketing platform in the world, you’ll fail to deliver optimal results if you’re not using the right images. And by “right,” I mean the images your audience is drawn to and compelled by. You [...]

Welcome Emails Need Unsubscribe Links

By |2021-01-19T11:06:22-07:00November 17th, 2020|Best Practices, Email Marketing, Featured|

Welcome Emails Need Unsubscribe Links WHAT! One of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an opt-out in them. While accurate in concept, treating a welcome email as transactional means that you, as the brand, go about it the wrong [...]

Top Subject Lines in September

By |2021-01-19T11:16:54-07:00October 6th, 2020|Best Practices, Email Marketing, Featured|

Top Subject Lines in September At iPost, we get many emails, and by many, I mean we get a ton. We are always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, subject lines. As you may know, a well-crafted subject line can [...]

Frequency Matters

By |2021-01-19T11:17:55-07:00September 28th, 2020|Best Practices, Email Marketing, Featured|

Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied to the sender's reputation. If you [...]

A new email: The Re-Welcome Email

By |2021-01-19T11:19:43-07:00August 27th, 2020|Best Practices, Email Marketing, Featured|

A new email: The Re-Welcome Email THE NEW DORMANTS I would like to introduce you to Sara and Bob, the new dormants. They are subscribers you acquired several months ago via an aggressive and expensive digital campaign. We have several points of valuable data on Sara and Bob that were captured during [...]

The Best Email Subject Lines – Avoid These 5 Common Mistakes

By |2021-01-19T11:21:31-07:00August 6th, 2020|Best Practices, Email Marketing, Featured|

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber [...]

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI

By |2020-07-31T20:57:09-06:00July 1st, 2020|Best Practices, Featured|

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI If you’ve invested in an enterprise email marketing software solution as a better fit for your increasingly complex email marketing needs, you’re probably taking advantage of many of the features now available to you. But that software alone [...]

How an ESP with Relational Data Lets You Put All Your Customer Info to Use

By |2020-06-29T18:39:31-06:00May 27th, 2020|Best Practices, Data, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of data gathered now is staggering, and grows at a rate that speeds up daily. For marketers, this data can be a goldmine…if they can put that data to use. Sadly, many can’t [...]

How to Be a Trusted Partner, not “just” Another Vendor

By |2020-06-29T18:39:43-06:00May 5th, 2020|Best Practices, Email Marketing, Featured|

How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. [...]

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