Chapter 2: Don’t treat members/non-members the same way in email.

By |2021-05-10T14:26:04-06:00May 11th, 2021|Best Practices, Email Marketing, Featured|

Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-04-22T10:53:47-06:00May 4th, 2021|Best Practices, Email Marketing, Featured|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

Great Sales Emails Use Alt Text. Period.

By |2021-04-23T15:06:58-06:00April 27th, 2021|Best Practices, Email Marketing, Featured|

Great Sales Emails Use Alt Text. Period. The issue is alt text and I’m taking a stand. Lack of alt text is a wasted opportunity and I simply do not understand why it happens. Because if you want to send out great sales emails, you will use alt text. Period. Do you [...]

Purging Your Subscribers

By |2021-04-19T11:23:51-06:00April 20th, 2021|Best Practices, Email Marketing, Featured|

Purging Your Subscribers Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your program. Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term [...]

Take Your Transactional Emails from Dull to Dynamic

By |2021-03-28T18:36:18-06:00April 13th, 2021|Best Practices, Email Marketing, Featured|

Take Your Transactional Emails from Dull to Dynamic You already know transactional emails get a much higher open rate than other marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. Nope, they’re usually boring. They are literally transactional. [...]

DMARC What is it and why you should care

By |2021-03-28T18:02:51-06:00April 6th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

DMARC What is it and why you should care WHAT IS IT? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys [...]

The Most Important Email For Franchises

By |2021-03-28T17:50:40-06:00March 30th, 2021|Best Practices, Featured|

The Most Important Email For Franchises If you are a franchise email marketer, you undoubtedly have many things to do, but I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn't matter what type of franchise email marketer you are, only that [...]

Chapter 1: Don’t obsess over benchmark studies, but do obsess over making your benchmarks.

By |2021-03-23T13:10:05-06:00March 23rd, 2021|Best Practices, Featured|

Chapter 1: Don't obsess over benchmark studies, but do obsess over making your benchmarks. Welcome to a new series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

5 Things That Drive Email Subscribers Crazy

By |2021-02-19T13:01:00-07:00March 2nd, 2021|Best Practices, Featured|

5 Things That Drive Email Subscribers Crazy I think it's fair to say that none of us in email marketing are in it to annoy our subscribers. We have all read articles about the top reasons why subscribers leave your email program. In addition to frequency and lack of personalization in emails, some [...]

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters

By |2021-02-17T16:25:56-07:00February 9th, 2021|Best Practices, Featured|

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters Many marketers assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. Writing marketing emails is hard, and it’s not like other copywriting. Why? Email copywriting differs from other marketing [...]

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