The Best Email Subject Lines – Avoid These 5 Common Mistakes

By |2020-08-06T22:30:17+00:00August 6th, 2020|Best Practices, Email Marketing, Featured|

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber [...]

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing

By |2020-07-31T21:59:24+00:00August 3rd, 2020|Email Marketing, Featured|

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing Although having the option to telecommute during the pandemic is a blessing, it seems our working from home has led to weight gain. Our scales are showing the effects of the extra food and alcohol consumed while staying home, and people [...]

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI

By |2020-07-31T20:57:09+00:00July 1st, 2020|Best Practices, Featured|

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI If you’ve invested in an enterprise email marketing software solution as a better fit for your increasingly complex email marketing needs, you’re probably taking advantage of many of the features now available to you. But that software alone [...]

Email Marketing for Restaurants Improves with Email Segmentation

By |2020-07-31T00:04:07+00:00June 30th, 2020|Data, Featured|

Email Marketing for Restaurants Improves with Email Segmentation Email marketing for restaurants—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI for your restaurant isn’t about simply upping the numbers, meaning getting more names on your list so you can send more email [...]

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch

By |2020-07-30T21:20:31+00:00June 24th, 2020|ESP Migration, Featured|

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. [...]

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience

By |2020-06-24T18:55:59+00:00June 15th, 2020|Email Marketing, Featured|

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And [...]

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet

By |2020-06-24T18:56:12+00:00June 10th, 2020|Deliverability, Email Marketing, Featured|

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with [...]

Why You Should Segment Based on Behavioral Data

By |2020-06-01T16:36:31+00:00June 1st, 2020|Data, Email Marketing, Featured|

Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve [...]

How an ESP with Relational Data Lets You Put All Your Customer Info to Use

By |2020-06-29T18:39:31+00:00May 27th, 2020|Best Practices, Data, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of data gathered now is staggering, and grows at a rate that speeds up daily. For marketers, this data can be a goldmine…if they can put that data to use. Sadly, many can’t [...]

How to Be a Trusted Partner, not “just” Another Vendor

By |2020-06-29T18:39:43+00:00May 5th, 2020|Best Practices, Email Marketing, Featured|

How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. [...]

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