Beware the Sound of Silence: Use Email Analytics to Engage Silent Subscribers

By |2021-01-19T11:11:09-07:00January 26th, 2021|Data, Featured|

Beware the Sound of Silence: Use Email Analytics to Engage Silent Subscribers How to use email analytics to determine which subscribers are bringing you down. As consumers, we’ve all been through this scenario of disillusionment: You land at a website and you like what you see. You subscribe to the brand’s emails, because [...]

How to get into the inbox at Gmail

By |2021-01-19T10:51:37-07:00January 19th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

How to get into the inbox at Gmail GMAIL IS KING. LONG LIVE THE KING! Gmail is a big deal for B2C email marketers. Gmail addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion [...]

Marketing Cloud Alternatives: When You Want the Features, not the Headaches

By |2021-01-19T10:53:40-07:00January 12th, 2021|Email Marketing, Featured|

Marketing Cloud Alternatives: When You Want the Features, not the Headaches For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and so well-known that people make memes about using them. Yet marketers have [...]

13 Email Predictions & Trends for 2021

By |2021-01-19T10:54:52-07:00January 5th, 2021|Email Marketing, Featured|

13 Email Predictions & Trends for 2021 2020 SUCKED 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry [...]

Your Restaurant Email Marketing Platform Serves Up Tasty Results with the Right Images

By |2021-01-19T11:03:58-07:00December 29th, 2020|Best Practices, Featured|

Your Restaurant Email Marketing Platform Serves Up Tasty Results with the Right Images Even with the best restaurant email marketing platform in the world, you’ll fail to deliver optimal results if you’re not using the right images. And by “right,” I mean the images your audience is drawn to and compelled by. You [...]

Game Changing Web Tracking Data – One Table at a time

By |2021-01-19T11:04:44-07:00December 15th, 2020|Data, Email Marketing, Featured|

Game Changing Web Tracking Data - One Table at a time LEVERAGING DATA FOR INFORMED DECISIONS Sales; it's what every e-commerce company is judged by, and as a person in charge of the email program, there is much pressure put on you to perform. The goal is clear, but sometimes there is no [...]

Three Areas Of Messaging Focus

By |2021-01-19T11:05:36-07:00December 1st, 2020|Email Marketing, Featured|

Three Areas Of Messaging Focus It is looking like for the remainder of 2020 and H1 '21, email volume will likely break all sorts of records due to the ongoing impact of COVID-19. Brands must be aware that they are not just competing with competitors, but almost every brand and other "emails" that [...]

Welcome Emails Need Unsubscribe Links

By |2021-01-19T11:06:22-07:00November 17th, 2020|Best Practices, Email Marketing, Featured|

Welcome Emails Need Unsubscribe Links WHAT! One of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an opt-out in them. While accurate in concept, treating a welcome email as transactional means that you, as the brand, go about it the wrong [...]

9 NOT-SO-GREAT Email Tactics To Get Less Revenue in Q4

By |2021-01-19T11:07:07-07:00November 3rd, 2020|Email Marketing, Featured|

9 NOT-SO-GREAT Email Tactics To Get Less Revenue in Q4 By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the beautiful tactics you can employ in Q4 to end 2020 on a high note for revenue in your program. If we wanted to conform to everyone [...]

Here’s the Fastest Way to Improve Your Email Results–Starting Right Now

By |2021-01-19T11:15:03-07:00October 27th, 2020|Email Marketing, Featured|

Here’s the Fastest Way to Improve Your Email Results-Starting Right Now Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. Because the reality is, the best way to improve right [...]

Go to Top