This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, [...]
Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate [...]
SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise [...]
An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue [...]
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the [...]
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, [...]
Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right [...]
Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, [...]
Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Best Tip: Watch your email frequency & follow our 9 Email Marketing Trends. Why Email Frequency Matters: When you send too much, recipients are more [...]
Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount [...]
