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Why Email Unsubscribe Rates Are Rising

TL;DR: Email unsubscribe rates are rising because inboxes are more crowded, Gmail has made opting out easier, and subscribers are less willing to tolerate irrelevant or overly frequent sends. With the average unsubscribe rate climbing to 0.22% in 2025, brands need stronger cadence control, smarter segmentation, and earlier re-engagement to reduce list fatigue and protect long-term deliverability. If your unsubscribe rate is creeping up, that does not automatically mean your email program is broken. It does [...]

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Casino Branding: How to Build a Brand Players Remember

Casino branding is not just about a logo, a color palette, or a catchy tagline. Strong casino branding is what makes a property feel distinct before a guest ever steps onto the gaming floor. It shapes expectations, influences perception, and helps players remember why they should come back to your casino instead of the one down the road. That is why casino branding matters more than ever. In a crowded market, casinos are not just competing [...]

May 25th, 2026|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , |
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Casino Promotion Ideas That Drive More Visits, Play, and Loyalty

If you’re looking for casino promotion ideas, you probably do not need another generic list of “do a giveaway” or “host a drawing.” You need promotions that actually move business. The best casino promotions do at least one of three things: increase trip frequency grow worth per visit strengthen long-term player loyalty That is why strong promotions are not just random events on a calendar. They are part of a larger casino marketing strategy, tied to [...]

May 14th, 2026|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , |
  • Approval Workflow Best Practices for Scholarly Publishing Emails

Approval Workflow Best Practices for Scholarly Publishing Emails

In scholarly publishing, email is rarely a one-person job. An issue alert, eTOC, society newsletter, sponsored send, or content recommendation email often touches multiple stakeholders before it ever reaches a subscriber. Editorial teams care about accuracy. Marketing wants performance. Society leaders may want visibility. Sales or sponsorship teams may have placement requirements. Legal or compliance reviewers may need final signoff on claims, disclosures, or audience rules. That is why approval workflow best practices matter so much [...]

April 29th, 2026|Categories: Best Practices, Email Marketing, Featured, Publishing|Tags: |
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Best Email Compliance Software for Regulated Industries (2026 Guide)

If you are searching for email compliance software, you are probably not looking for a prettier drag-and-drop builder. You are looking for control. Control over who can send. Control over what gets approved. Control over which audiences should be suppressed. Control over how messages are reviewed, documented, and governed before they go out. That is what makes email compliance software different from standard email tools. It is not just about sending campaigns. It is about helping [...]

April 19th, 2026|Categories: Best Practices, Email Marketing, Featured|Tags: , , , |

Best Email Service Provider for STM Publishing (2026 Guide)

If you are evaluating the best email platform for STM publishing, you are probably not looking for a generic newsletter tool. You are looking for a platform that can handle the real complexity of scientific, technical, and medical publishing: content alerts, issue alerts, eTOCs, audience segmentation, monetization, deliverability, and the challenge of turning journal content into emails that people actually click. That is why this category should not be judged by the same standards as retail [...]

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