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Thank You2022-02-16T11:48:45-07:00

Thank You!

In the meantime, you may want to check out…

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Email Never Sleeps Episode 2: Best Ideas That Failed in Email

Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 2 of Email Never Sleeps, you are treated to the Best Ideas That Have Gone [...]

  • Chester Bullock and Andrew Kordek

Email Never Sleeps Episode 1: Wisdom For Young Marketers

So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 1 of Email Never Sleeps, you are encouraged to watch and hear [...]

  • Franchise Email Template for 2022

Best Franchise Email Templates for 2022

What makes the best franchise email templates?  Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement.  While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider [...]

  • Google Algorithm Updates 2022

2022 Google Algorithm Updates & What They Mean for You

If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO?  In this article, we’ll take a look at the major Google Algorithm updates expected in 2022 and what they mean for your business (hint: if you aren’t ready, [...]

February 8th, 2022|Categories: Best Practices, Deliverability, Featured|
  • Franchise Email Marketing and SEO on the Rise

Franchise Report: Email Marketing and SEO on the Rise

According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.  The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.  Combining these two strategies; Email Marketing and SEO, provides a powerful plan of action to attract new customers and ensure your business’s longevity [...]

  • How to write high-performing email subject lines

How to write high-performing email subject lines

Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into an engagement. We have seen the introduction of emojis, the pervasive use of “oops” and the subsequent messaging of “thought leaders” that [...]

January 18th, 2022|Categories: Best Practices, do that, Email Marketing, Featured, Publishing|Tags: , , |

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