The Best Email Subject Lines – Avoid These 5 Common Mistakes

By |2020-08-06T22:30:17+00:00August 6th, 2020|Best Practices, Email Marketing, Featured|

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber [...]

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing

By |2020-07-31T21:59:24+00:00August 3rd, 2020|Email Marketing, Featured|

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing Although having the option to telecommute during the pandemic is a blessing, it seems our working from home has led to weight gain. Our scales are showing the effects of the extra food and alcohol consumed while staying home, and people [...]

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience

By |2020-06-24T18:55:59+00:00June 15th, 2020|Email Marketing, Featured|

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And [...]

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet

By |2020-06-24T18:56:12+00:00June 10th, 2020|Deliverability, Email Marketing, Featured|

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with [...]

Why You Should Segment Based on Behavioral Data

By |2020-06-01T16:36:31+00:00June 1st, 2020|Data, Email Marketing, Featured|

Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve [...]

How to Be a Trusted Partner, not “just” Another Vendor

By |2020-06-29T18:39:43+00:00May 5th, 2020|Best Practices, Email Marketing, Featured|

How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. [...]

COVID-19 – We’re here to help…

By |2020-04-26T00:25:21+00:00April 26th, 2020|Email Marketing, Featured|

COVID-19 - We’re here to help… With these unprecedented times - where COVID-19 is impacting everyone on a personal and business level, our thoughts are with those that have been impacted by this outbreak, especially those that are sick. In our modest attempt to help support the email industry, we would like to offer [...]

How to Win Back Lost Customers Using Email

By |2020-04-07T20:58:40+00:00April 6th, 2020|Email Marketing, Featured|

How to Win Back Lost Customers Using Email Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email [...]

4 Tips for Email Automation Success

By |2020-06-29T18:39:52+00:00January 29th, 2020|Best Practices, Email Marketing, Featured|

4 Tips for Email Automation Success From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it. For every wonderfully executed welcome series you receive, you get twice as many cringe-worthy campaigns. These four tips will help you create automated email [...]

Are You Stranded on the Gilligan’s Island of the Email Service Provider World?

By |2020-02-09T19:24:54+00:00November 27th, 2019|Email Marketing, Featured|

Are You Stranded on the Gilligan's Island of the Email Service Provider World? Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns on Nick at Nite) [...]

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