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In the meantime, you may want to check out…
Email Open Rate Meaning – Why You Shouldn’t Worry
Email open rates (the number of emails opened). We love them. We hate them. We obsess over them. They are typically one of the first email marketing benchmarks we check in our email reporting (after the total number of emails delivered.) We anxiously compare them to industry standards. And we’re constantly trying to get average email open rates ever higher. However, maybe we’re obsessing a little too much about open rates as open rates. There is [...]
Your Competitors’ Emails Are Better Than Yours
OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising to me how many marketers don’t subscribe to their competitors’ emails in order to see what they are up against. We’re all trying to stand out in the [...]
Think You’re not a Spammer? Think Again…
Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Viagra or Costa Rica, think again. And then make sure your own email marketing is legitimate [...]
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