5 Ways to Improve Email Deliverability

By |2021-09-28T08:39:55-06:00September 28th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

5 Ways to Improve Email Deliverability Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some [...]

Email Marketing: What is a Pristine Spam Trap?

By |2021-10-21T09:00:36-06:00July 29th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Email Marketing: What is a Pristine Spam Trap? A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap.  Pristine traps have also been referred to by email marketers as true traps or honeypots [...]

4 Dumb Ways to Deal with Mail Privacy Protection

By |2021-09-21T12:31:36-06:00July 22nd, 2021|Best Practices, Deliverability, Email Marketing, Featured|

There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive [...]

Andrew Kordek | 8 Questions Answered | Best Email Program

By |2021-10-21T09:40:25-06:00July 12th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video by Andrew Kordek answers 8 commonly asked questions [...]

Top Email Subject Lines In June 2021

By |2021-10-21T12:52:41-06:00July 7th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Top Email Subject Lines In June 2021 Best June email subject lines  We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective [...]

How Many Email Links Should I Have? How to Link an Email.

By |2021-09-22T11:41:21-06:00June 29th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

How Many Email Links Should I Have? How to Link an Email. "MORE LINKS! MORE LINKS! MORE LINKS!"   Stop! Are you questioning how to link an email? Before you put any more links in your email, highlight the text and ask yourself these important questions: How many evergreen email links are [...]

Testing an email is a waste of time.

By |2021-07-02T09:05:33-06:00June 22nd, 2021|Acquisitions, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]

Thank you Apple, we L.O.V.E. MPP!

By |2021-09-22T13:10:41-06:00June 14th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises, Industry News|

Thank you Apple, we L.O.V.E. MPP! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here [...]

Email delivery vs Email deliverability

By |2021-09-22T13:25:13-06:00June 8th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Email delivery vs Email deliverability In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish delivery and deliverability? Email [...]

Amazing Email Subject Lines May 2021

By |2021-10-19T11:43:44-06:00June 2nd, 2021|Best Practices, Deliverability, Email Marketing, Featured|

It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing,  then your digital marketing efforts could be falling short. In this post, we reveal [...]

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