Email delivery and deliverability mean different things.

By |2021-06-11T11:28:07-06:00June 8th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent [...]

Top Subject Lines In May

By |2021-06-11T11:29:06-06:00June 2nd, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Top Subject Lines In May We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t.  As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. While there were so [...]

iPost Announces eValuate, a Free Assessment for Email Marketers

By |2021-06-03T09:42:31-06:00May 13th, 2021|Associations, Franchises, Press Releases|

iPost Announces eValuate, a Free Assessment for Email Marketers SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-05-27T09:53:15-06:00May 4th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

Purging Your Subscribers

By |2021-05-27T10:02:16-06:00April 20th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Purging Your Subscribers Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your program. Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term [...]

DMARC What is it and why you should care

By |2021-05-27T09:54:25-06:00April 6th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

DMARC What is it and why you should care WHAT IS IT? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys [...]

The Most Important Email For Franchises

By |2021-05-27T09:54:55-06:00March 30th, 2021|Best Practices, Featured, Franchises|

The Most Important Email For Franchises If you are a franchise email marketer, you undoubtedly have many things to do, but I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn't matter what type of franchise email marketer you are, only that [...]

Chapter 1: Don’t obsess over benchmark studies, but do obsess over making your benchmarks.

By |2021-05-19T13:39:41-06:00March 23rd, 2021|Associations, Best Practices, Featured, Franchises|

Chapter 1: Don't obsess over benchmark studies, but do obsess over making your benchmarks. Welcome to a new series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

The Hidden Costs of Switching Email Service Providers

By |2021-05-27T10:00:36-06:00March 9th, 2021|Associations, ESP Migration, Featured, Franchises|

The Hidden Costs of Switching Email Service Providers If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand [...]

iPost Joins International Franchise Association

By |2021-05-19T13:38:43-06:00March 2nd, 2021|Franchises, Press Releases|

iPost Joins International Franchise Association SAN MATEO, CALIF., March 02, 2021 iPost, an enterprise email marketing and automation provider, has joined the International Franchise Association (IFA), the world's largest membership organization for franchisors, franchisees and franchise suppliers. The decision to join the IFA is tied directly to the capabilities of the iPost platform. “We joined the IFA [...]

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