iPost Enterprise ESP is Heading to Multi-Unit Franchising Conference 2021

By |2021-09-20T11:21:42-06:00August 19th, 2021|Email Marketing, Featured, Franchises|

iPost Enterprise ESP is Heading to Multi-Unit Franchising Conference 2021 Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there [...]

Franchise Marketing Attribution

By |2021-09-20T13:40:40-06:00August 5th, 2021|Best Practices, Email Marketing, Featured, Franchises|

Franchise Marketing Attribution OPPORTUNITY TO CHANGE. In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Attribution was the most significant marketing challenge that they faced.  In addition, when asked about what aspects of [...]

iPost Joins International Franchise Professionals Group (IFPG)

By |2021-09-21T14:50:09-06:00June 29th, 2021|Franchises, Press Releases|

iPost Joins International Franchise Professionals Group (IFPG) SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join IFPG iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest [...]

Creative Landmines – Unnecessary Links

By |2021-07-02T09:05:04-06:00June 29th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!"   Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now?  How many of those links are clicked on and provide value to the subscriber? How many [...]

Testing an email is a waste of time.

By |2021-07-02T09:05:33-06:00June 22nd, 2021|Acquisitions, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]

Thank you Apple, we L.O.V.E. it!

By |2021-07-02T09:06:07-06:00June 14th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises, Industry News|

Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is [...]

Email delivery and deliverability mean different things.

By |2021-06-11T11:28:07-06:00June 8th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent [...]

Top Email Subject Lines May 2021

By |2021-09-16T14:38:04-06:00June 2nd, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Top Email Subject Lines May 2021 We love good email subject lines at iPost. We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t.  We also love when an email we didn't expect to take off gets incredible email open [...]

iPost Announces eValuate, a Free Assessment for Email Marketers

By |2021-06-03T09:42:31-06:00May 13th, 2021|Associations, Franchises, Press Releases|

iPost Announces eValuate, a Free Assessment for Email Marketers SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-05-27T09:53:15-06:00May 4th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

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