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Email Marketing For Franchise Development

2022-01-18T12:25:59-07:00By |Tags: , , , , |

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email [...]

2021 Gaming & Gambling Industry Conferences Recap Las Vegas

2021-11-18T13:54:32-07:00By |Tags: , |

I recently attended two industry-specific conferences, both in Las Vegas.  First was the Multi-unit Franchise Conference (MUFC) followed two weeks later at the Global Gaming Expo (G2E).  It was nice to get out and start seeing people face to face.  It’s funny that a franchise-related event and a casino/gaming event could have so much [...]

Benchmarking for Email Marketing

2021-11-16T11:27:44-07:00By |Tags: , |

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]

iPost to Attend Multi-Unit Franchising Conference 2021

2021-10-25T14:35:50-06:00By |Tags: , , , |

Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, [...]

Franchise Marketing Attribution in Digital Email Marketing

2021-10-26T11:07:19-06:00By |Tags: , , , |

In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, [...]

iPost Joins International Franchise Professionals Group (IFPG)

2021-10-26T11:09:55-06:00By |Tags: , |

SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join IFPG iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest & most respected franchise consultant organization. “iPost’s commitment to [...]

Testing an email is a waste of time.

2021-07-02T09:05:33-06:00By |Tags: , , |

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]

Thank you Apple, we L.O.V.E. MPP!

2021-10-26T11:13:37-06:00By |Tags: , , |

Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]

Email delivery vs Email deliverability

2021-10-28T08:43:55-06:00By |Tags: , , , |

In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]

iPost Announces eValuate, a Free Assessment for Email Marketers

2021-10-26T11:17:41-06:00By |

SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced iPost eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. iPost eValuate Can Analyze Up [...]

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