Creative Landmines – Unnecessary Links

By |2021-07-02T09:05:04-06:00June 29th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!"   Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now?  How many of those links are clicked on and provide value to the subscriber? How many [...]

Thank you Apple, we L.O.V.E. it!

By |2021-07-02T09:06:07-06:00June 14th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises, Industry News|

Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is [...]

Email delivery and deliverability mean different things.

By |2021-06-11T11:28:07-06:00June 8th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent [...]

Top Email Subject Lines May 2021

By |2021-09-16T14:38:04-06:00June 2nd, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Top Email Subject Lines May 2021 We love good email subject lines at iPost. We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t.  We also love when an email we didn't expect to take off gets incredible email open [...]

iPost Announces eValuate, a Free Assessment for Email Marketers

By |2021-06-03T09:42:31-06:00May 13th, 2021|Associations, Franchises, Press Releases|

iPost Announces eValuate, a Free Assessment for Email Marketers SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis [...]

Chapter 2: Don’t treat members/non-members the same way in email.

By |2021-05-19T13:30:52-06:00May 11th, 2021|Associations, Best Practices, Email Marketing, Featured|

Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-05-27T09:53:15-06:00May 4th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

Purging Your Subscribers

By |2021-05-27T10:02:16-06:00April 20th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Purging Your Subscribers Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your program. Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term [...]

iPost Joins American Society of Association Executives (ASAE)

By |2021-06-03T09:32:42-06:00April 6th, 2021|Associations, Press Releases|

iPost Joins American Society of Association Executives (ASAE) SAN MATEO, CALIF., April 06, 2021 iPost, an enterprise email marketing and automation provider, has joined the American Society of Association Executives (ASAE). ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Their members lead, manage, and work in or partner [...]

DMARC What is it and why you should care

By |2021-05-27T09:54:25-06:00April 6th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

DMARC What is it and why you should care WHAT IS IT? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys [...]

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