• Compelling Emails: A Visual Guide for Associations and Non-Profits

Compelling Emails: A Visual Guide for Associations and Non-Profits

2023-09-11T08:27:02-06:00By |Tags: , , |

Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are [...]

  • The 20 Do’s & Don’ts for Association Email Marketing

The 20 Do’s & Don’ts for Association Email Marketing

2023-07-28T12:52:20-06:00By |Tags: , , , |

Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. [...]

  • new Benchmarking Don't obsess over benchmark studies .psd

Benchmarking for Email Marketing

2022-01-27T12:44:17-07:00By |Tags: , |

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]

Thank you Apple, we L.O.V.E. MPP!

2022-01-27T12:46:11-07:00By |Tags: , , |

Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]

  • Email delivery vs Email deliverability

Email delivery vs Email deliverability

2022-01-27T12:46:26-07:00By |Tags: , , , |

In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]

  • iPost eValuate

iPost Announces eValuate, a Free Assessment for Email Marketers

2021-10-26T11:17:41-06:00By |

SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced iPost eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. iPost eValuate Can Analyze Up [...]