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Benchmarking for Email Marketing

2021-11-16T11:27:44-07:00By |Tags: , |

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]

Thank you Apple, we L.O.V.E. MPP!

2021-10-26T11:13:37-06:00By |Tags: , , |

Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]

Email delivery vs Email deliverability

2021-10-28T08:43:55-06:00By |Tags: , , , |

In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]

iPost Announces eValuate, a Free Assessment for Email Marketers

2021-10-26T11:17:41-06:00By |

SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced iPost eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. iPost eValuate Can Analyze Up [...]

Chapter 2: Don’t treat members the same way as non members in email.

2021-10-26T11:19:42-06:00By |Tags: , , |

Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This chapter is strictly for Associations where members [...]

Emails From The Client Side – Levels of Engagement

2021-10-28T09:19:32-06:00By |Tags: , , |

As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my [...]

Purging Your Subscribers: How to Determine Who Needs To Be Purged

2021-10-28T10:01:03-06:00By |Tags: |

Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your email program. Purging your subscribers is a great way to maintain the legitimacy of your database. What does purging mean? Purging means that you take a [...]

iPost Joins American Society of Association Executives (ASAE)

2021-10-26T11:28:27-06:00By |Tags: , |

SAN MATEO, CALIF., April 06, 2021 iPost, an enterprise email marketing and automation provider, has joined the American Society of Association Executives (ASAE). ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Their members lead, manage, and work in or partner with organizations in more than a dozen association [...]

7 Hidden Costs of Switching Email Service Providers (ESP)

2021-11-05T10:30:32-06:00By |Tags: |

If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and [...]

5 Bad Email Practices to Avoid in 2022

2021-11-05T11:10:04-06:00By |Tags: |

It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about the top reasons why subscribers leave your email program. This article about 5 bad email practices to avoid in 2022 is no exception. In addition to [...]

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