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Email Metrics That Matter

2022-06-06T11:35:54-06:00By |Tags: , , |

It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY [...]

5 Ways to Improve Email Deliverability

2022-01-27T12:44:46-07:00By |Tags: , , , , , |

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. [...]

Thank you Apple, we L.O.V.E. MPP!

2022-01-27T12:46:11-07:00By |Tags: , , |

Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]

  • Amazing Email Subject Lines May 2021

Amazing Email Subject Lines May 2021

2021-10-19T11:43:44-06:00By |Tags: , , |

It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing,  then your digital marketing efforts could be falling short. In this post, we reveal [...]