Email Marketing: What is a Pristine Spam Trap?

By |2021-09-21T07:45:38-06:00July 29th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Email Marketing: What is a Pristine Spam Trap? A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap.  Pristine traps have also been referred to by email marketers as true traps or honeypots [...]

4 Dumb Ways to Deal with Mail Privacy Protection

By |2021-09-21T12:31:36-06:00July 22nd, 2021|Best Practices, Deliverability, Email Marketing, Featured|

There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive [...]

Does the Perfect Email Program Exist?

By |2021-09-21T13:57:11-06:00July 12th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Does the Perfect Email Program Exist? Email Marketing Programs Deep Dive Does the Perfect Email Program Exist? This is a commonly asked question about marketers. The perfect email program may or may not exist, so, depending on how you define perfection, the below video is worthy of your attention. In, The Perfect [...]

Top Email Subject Lines In June 2021

By |2021-09-21T14:18:57-06:00July 7th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Top Email Subject Lines In June 2021 Email subject lines  We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at [...]

Creative Landmines – Unnecessary Links

By |2021-07-02T09:05:04-06:00June 29th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!"   Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now?  How many of those links are clicked on and provide value to the subscriber? How many [...]

Thank you Apple, we L.O.V.E. it!

By |2021-07-02T09:06:07-06:00June 14th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises, Industry News|

Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is [...]

Top Email Subject Lines May 2021

By |2021-09-16T14:38:04-06:00June 2nd, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Top Email Subject Lines May 2021 We love good email subject lines at iPost. We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t.  We also love when an email we didn't expect to take off gets incredible email open [...]

Chapter 2: Don’t treat members/non-members the same way in email.

By |2021-05-19T13:30:52-06:00May 11th, 2021|Associations, Best Practices, Email Marketing, Featured|

Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-05-27T09:53:15-06:00May 4th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

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