A Complete Guide to Boost Attendance Casino marketers understand that live events—from concerts and tournaments to holiday promotions—are revenue goldmines. The challenge lies in getting players to show up and spend. This is where a strategic casino email automation sequence for events becomes transformative for your marketing efforts. By leveraging data and automation through specialized email marketing software, [...]
Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed in email, it’s time to start learning how to write killer emails. To really learn email copywriting, it takes a lot of experience, [...]
Crafting a successful franchise marketing plan is essential to maintain brand consistency across your network and power scalable growth from local shops to regional hubs. A well-crafted plan combines traditional and digital marketing strategies. This approach helps reach a wider audience and generate more leads. A smart franchise lead generation strategy doesn’t just fill [...]
Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your [...]
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. [...]
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners [...]
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino [...]
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means [...]
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and [...]
Simplifying Email: What is IP Warmup? In email marketing, IP warmup is crucial for establishing a positive sending reputation for a new IP address. When you begin sending emails from a new IP, Internet Service Providers ISPs must see consistent, trustworthy behavior to recognize you as a legitimate sender. This blog post will break [...]
