If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO? In this article, we’ll take a [...]
According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020. The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points. Combining [...]
Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into [...]
Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given [...]
EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart. I have been asked many times to create a “strategy” when in reality, what was being asked for was a list [...]
Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a [...]
An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue [...]
The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about [...]
Any aspiring casino marketer would do well to ask the question, What is casino marketing? What are the main functions of casino marketing? Who are the people in charge of making sure casinos attract the attention it needs? What are the winning casino marketing strategies? By answering these questions and more, you can gain [...]
Updated May 2023. What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how [...]
