DMARC: what it is and why you need it now.

2021-10-28T11:36:27-06:00By |Tags: , |

With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]

Gmail Inbox Deliverability – Prevent Gmail Spam

2021-11-09T11:21:15-07:00By |Tags: , , |

GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating [...]

Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn’t Good (Yet)

2021-10-07T09:45:09-06:00By |Tags: |

Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn't Good (Yet) On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many digital marketing gurus often think deliverability ends [...]

Why Your Senderscore Matters More Than Your Credit Score

2021-10-26T13:18:40-06:00By |

Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be [...]

Think You’re not a Spammer? Think Again…

2021-10-26T13:05:54-06:00By |Tags: , |

Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments [...]

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