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  • Amazing Email Subject Lines May 2021

Amazing Email Subject Lines May 2021

2021-10-19T11:43:44-06:00By |Tags: , , |

It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing,  then your digital marketing efforts could be falling short. In this post, we reveal [...]

  • DMARC ISP What is it and why you should care

DMARC: what it is and why you need it now.

2022-01-27T12:47:05-07:00By |Tags: , |

With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]

  • Bad Email: 9 Bad Email Tactics to Avoid in Q4

9 Bad Email Tactics to Avoid

2022-01-27T12:50:09-07:00By |

By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, [...]

  • Effective Restaurant Marketing

Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn’t Good (Yet)

2021-10-07T09:45:09-06:00By |Tags: |

Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn't Good (Yet) On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many digital marketing gurus often think deliverability ends [...]

  • Why Your Senderscore Matters More Than Your Credit Score

Why Your Senderscore Matters More Than Your Credit Score

2021-10-26T13:18:40-06:00By |

Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be [...]

  • Think You’re not a Spammer? Think Again…

Think You’re not a Spammer? Think Again…

2021-10-26T13:05:54-06:00By |Tags: , |

Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments [...]