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  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

2022-01-27T12:43:26-07:00By |Tags: , , |

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list [...]

  • 3 Types of Emails EVERY Casino Needs copy

Casino Marketing 101: 3 Types of Emails EVERY Casino Needs

2021-12-21T13:19:27-07:00By |Tags: , , , |

The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about [...]

  • 7 Tactics The Gambling And Casino Industry Need to Implement for 2022

7 Tactics The Gambling And Casino Industry Needs to Implement for 2022

2022-01-14T12:22:13-07:00By |Tags: , , , |

What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how to market to [...]

  • The Importance of Email Marketing for 2022 NEW

The Importance of Email Marketing for 2022

2022-01-27T12:44:01-07:00By |Tags: , , , , |

The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition.  That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay [...]

14 Best Black Friday Email Subject Lines Examples

2021-11-16T11:03:41-07:00By |Tags: , , , , , |

Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate your Black [...]

5 Ways to Improve Email Deliverability

2022-01-27T12:44:46-07:00By |Tags: , , , , , |

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. [...]