This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, [...]
Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate [...]
In today's episode of Email Never Sleeps, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. [...]
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are [...]
In episode 9 of the Email Never Sleeps podcast titled "Career Growth in Email Marketing: Advice for Aspiring Professionals," Andrew Kordek and Eric Kriegermeier engage in an insightful discussion about their journey in the email industry. Eric, the Director of Solutions Engineering at Shaw/Scott, shared his experience and valuable advice for those looking [...]
AI for email writing has become insanely popular in 2023. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the good and [...]
Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, [...]
Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, [...]
If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the [...]
Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery. In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on [...]
