Think of the last time you didn't read your email for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, the ones from brands you had explicitly given permission to [...]
As an email marketer, you need to pay close attention when sending a welcome email. Remember, the welcome series is the first email content your email subscribers will have with your business. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber. Pro Tip: To make sure [...]
As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of a guide or Sherpa. But the Sherpas are there for a reason. They [...]
What happens after you receive your SOC 2 audit report? You’ve just used many resources – maybe even some that you were strapped to allocate – to go through a gap analysis, remediate the findings, and then begin the Type I and/or Type 2 audit. It’s a massive project that you should be proud [...]
Spending a few weeks on vacation and reading my fill of spy novels makes me reflect on my years in the online business. Spy novels and movies feature cool gadgets that work exactly when you need them, with the ability to adapt to any situation. Sounds like a perfect metaphor for online advertising/marketing. After [...]
There is a lot of talk about big data technology these days: Data Management...How do you possibly store, manage and derive intelligence from the flood of transient data and sources, online, offline, and market-level data? Analyzing volumes of data and types of data can be daunting for those not proclaimed as high-level data scientists. [...]
Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering [...]
This post was written by Per Caroe, Head of Sales and Business Development at iPost. For ethnic reasons, my family decided two names were perfectly fine for me and my sister when we were born. Three names? “Nah, we’re good. Also, can we find a short name that’s Danish and starts with a P?” [...]
The Dangers of Stale Restaurant Email Marketing—and How to Make It Fresh Again Would you eat stale bread? Old fish? Over-cooked vegetables? Not by choice, right? Nor would your restaurant serve up such sub-standard food to their customers. But you might be serving up stale, sub-standard emails—through no fault of your own. To make [...]
Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as you’ll see below. And [...]
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