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  • What Is Atypon Systems

What Is Atypon Systems? (Email Service Provider of Choice)

2025-08-07T14:38:32-06:00By |Tags: |

Atypon Systems, Inc., headquartered in Santa Clara, CA, provides the Literatum publishing platform, the leading solution for scholarly and professional publishers to manage, deliver, and monetize online content. Over its 20-plus years of continuous development, Literatum has become home to nearly 100,000 publications in more than a dozen languages, powering over 900 publication websites [...]

  • Franchise Email Marketing

Franchise Marketing Systems: Use Data and Analysis for a Better Customer Experience (Updated July 2025)

2025-07-24T06:57:22-06:00By |Tags: |

Relevance has revolutionized both the franchise email marketing industry and franchise marketing systems. It has franchise marketing companies moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is [...]

  • Successful Franchise Marketing Plan

Franchise Marketing Plan: Essential Steps for a Success

2025-07-31T11:44:17-06:00By |Tags: , , |

Crafting a successful franchise marketing plan is essential to maintain brand consistency across your network and power scalable growth from local shops to regional hubs. A well-crafted plan combines traditional and digital marketing strategies. This approach helps reach a wider audience and generate more leads. A smart franchise lead generation strategy doesn’t just fill [...]

  • casino public relations

Casino Public Relations: Email Marketing Strategy Guide

2025-06-26T15:31:12-06:00By |Tags: , , , , |

Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation.  In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR.  [...]

  • The Future of Casino Email

The Future of Casino Email: AI, Personalization & Predictive Offers (2025)

2025-05-31T14:42:21-06:00By |Tags: , , , |

Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. In 2025, the casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your [...]

  • Franchise Email Template for 2025

Best Franchise Email Templates for 2025

2025-04-30T16:11:30-06:00By |Tags: , , |

What makes the best franchise email templates?  Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement.  While writing an email may seem like a relatively straightforward process, Franchise owners [...]

  • Understanding Email Open Rates

Understanding Email Open Rates (Updated for 2025)

2025-04-26T12:50:38-06:00By |Tags: , , , |

Updated April 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s [...]

  • 3 Types of Emails EVERY Casino Needs copy

Casino Email Marketing: 3 Types of Emails EVERY Casino Needs

2025-04-30T16:17:01-06:00By |Tags: , , , |

Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino [...]

  • Amy Dill-Amoss

Franchise Email Marketing Tactics That Work: From Customization to Copy

2025-04-13T09:01:19-06:00By |Tags: , , |

Episode 2 of Email Never Sleeps In a crowded digital inbox, franchise email marketing has the power to bridge the gap between national brand integrity and localized customer engagement. In Episode 2 of Email Never Sleeps, Andrew Kordek, iPOST, is joined by franchise marketing expert Amy Dill-Amoss from Alliance Franchise Brands to [...]

Franchise Marketing Strategies: Email and Distributed Marketing (S4 E1)

2025-04-13T08:33:39-06:00By |Tags: , , |

Franchise marketing in 2025 isn’t just about brand guidelines and bulk email blasts. It’s about empowering franchisees—your “Zs”—to become confident, capable marketers at the local level while maintaining consistency and alignment with your central brand message. In a recent episode of Email Never Sleeps, Andrew Kordek of iPost sat down with Aaron [...]