Franchise development is getting harder, not because the interest isn’t there, but because identifying real buyers in a noisy world takes more precision than ever. Franchise development leaders routinely face two major roadblocks: generating more qualified leads, and quickly separating serious prospects from casual “tire kickers.” The problem isn’t just lead volume. It’s the [...]
Updated August 2024 → Updated April 2026 What’s the secret to mastering casino marketing in 2026? What marketing tactics do modern casinos use to attract and retain players, both on property and via online casinos? How do you launch a digital marketing strategy casino promotion idea that truly delivers ROI? In this updated guide, [...]
AI for email writing has become insanely popular in 2026. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the pros and [...]
In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2026 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we [...]
The casino industry never stands still. With new digital platforms, shifting regulations, and evolving player expectations, staying competitive requires more than just a flashy gaming floor. Email marketing has emerged as one of the most reliable and profitable digital marketing strategies for casinos and gambling businesses. As we move into 2026, email remains the [...]
Casinos don’t win big with one flashy ad—they win with a digital marketing strategy that blends data, creative, and disciplined execution. Below is a field-tested playbook packed with casino promotion ideas and a clear marketing campaign structure teams can run right now to drive trips, play, and loyalty. TL;DR Casinos promote themselves by combining [...]
It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about why subscribers leave your email program. This article about five bad email practices to avoid. In addition to frequency and lack of personalization in emails, some [...]
A Complete Guide to Boost Attendance Casino marketers understand that live events—from concerts and tournaments to holiday promotions—are revenue goldmines. The challenge lies in getting players to show up and spend. This is where a strategic casino email automation sequence for events becomes transformative for your marketing efforts. By leveraging data and automation through specialized email marketing software, [...]
Quick answer Atypon PubMed integration means using Atypon’s Literatum platform to supply the structured metadata and access signals (validated XML, entitlement checks, and discovery links) that PubMed and related services need so researchers can find and reach your full text. How Atypon supports PubMed and discovery workflows Structured metadata: Publishers export JATS/MEDLINE-style XML or [...]
TL;DR: Atypon Company is a Santa Clara–based publishing technology firm best known for Literatum, a platform that hosts, delivers, and monetizes scholarly and professional content, powering hundreds of publishers, thousands of journals, and automated content experiences (HTML, PDF, EPUB) used by researchers worldwide. What is Atypon? Atypon Systems, Inc. is a publishing-technology company headquartered [...]
