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Email Metrics That Matter

2022-06-06T11:35:54-06:00By |Tags: , , |

It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY [...]

  • Why You Should Clean Your F***ing Email List

Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List

2023-01-25T08:49:36-07:00By |Tags: , , |

Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your [...]

  • Google Algorithm Updates 2022

2022 Google Algorithm Updates & What They Mean for You

2022-02-08T12:42:37-07:00By |

If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO?  In this article, we’ll take a [...]