email marketing

iPost’s Email Expert Andrew Kordek to Present ‘Kick A$$ Email Marketing’ Session at Casino Marketing Boot Camp

2026-03-03T16:37:39-07:00By |Tags: |

iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its [...]

  • Click-to-Open Rate (CTOR)

Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026

2026-01-18T16:43:49-07:00By |Tags: , , |

1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and [...]

  • Beat Average CTR

How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026

2026-01-10T17:19:47-07:00By |Tags: , , |

1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, [...]

  • The Future of Casino Email

The Future of Casino Email: AI, Personalization & Predictive Offers

2026-02-15T12:02:20-07:00By |Tags: , , , |

Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” campaigns are fading fast. Casinos that win the inbox will combine artificial intelligence (AI), dynamic personalization, and predictive analytics to create one-to-one player experiences at scale. Below is a concise look at the trends that matter—and how to prepare your program today. (Need [...]

  • Email Compliance Software: What Enterprise Marketers Need to Know

Email Compliance Software: What Enterprise Marketers Need to Know

2025-12-20T15:06:49-07:00By |Tags: , , |

If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory scrutiny (GDPR, CCPA/CPRA, state privacy laws, gaming regulators, franchise agreements) Complex, high-risk data (Player IDs, loyalty data, subscriber billing, franchise locations) Multiple brands, [...]

What Enterprise Email Platforms Are Built for Highly Regulated Industries?

2025-12-20T14:47:02-07:00By |Tags: , , |

Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial gaming operation, hospitality group, franchise system, financial services brand, or a regulated publisher, your world looks very different. You’re not just trying to [...]

iPost Expands Product Offering into the UK, Canada, and EU

2026-03-03T16:38:10-07:00By |Tags: |

iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its [...]

  • ai vs human creativity

AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend

2025-12-16T15:30:57-07:00By |Tags: , , , |

Updated August 2024 → Updated April 2026 TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and [...]

  • Understanding Email Open Rates

Understanding Email Open Rates (Updated for 2026)

2025-11-24T14:59:01-07:00By |Tags: , , , |

Updated November 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s [...]

iPost: Email & Messaging Software Platform