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September 2020: 10 Top Email Subject Line Examples
At iPost, our email marketing team gets many emails, and by many, I mean we get a ton! Our staff is always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, email subject lines. As marketers, we've all seen poorly executed email subject lines. But good email subject lines are what we all aim for when we send an email. As you may know, a well-crafted [...]
What You Need to Know About Email Frequency
Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Best Tip: Watch your email frequency & follow our 9 Email Marketing Trends. Why Email Frequency Matters: When you send too much, recipients are more likely to not want to see your messages anymore. More and more people unsubscribe which results in diminishing returns for your email [...]
The Value of Unopened Email
Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount of value to the programs we run. Embrace The Unopened Emails in Your Email Campaigns Part 1: Deleted Unopened Emails in Email [...]
Introducing a New Email Campaign Type: Re-Welcome Email
THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been sending them 3 emails a week for months. The problem is that they have not converted. In fact, they haven't engaged with [...]
Making Email Fun: V.P. of Customer Engagement Andrew Kordek
I am not afraid to admit it, I love email marketing. I love email so much that the picture of the license plate above is mine. I have spent the last 20 years of my career in email marketing, making email fun for brands that I have worked with and for. The Fun - Highest Grossing Groupon Email "It was August 19th, 2010, at 4:30 am when I arrived at the Groupon offices on the Near [...]
Enterprise Email Marketing Tools Can Lead to Excess – Beware!
It's August 2020 and our scales are showing the effects of the extra food and alcohol consumed while staying home. People now refer to their pandemic pounds and the quarantine 15. We have fattened our curves while flattening the curve. The extra calories are understandable. We’ve been stressed out, seeking comfort and baking bread. We’ve found solace in the kitchen, but our waistlines have paid a price. And that’s the nice thing about weight gain, right? [...]
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