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In the meantime, you may want to check out…
Chapter 2: Don’t treat members the same way as non members in email.
Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This chapter is strictly for Associations where members and non-members are your audiences. MEMBERSHIP MEANS SOMETHING, ESPECIALLY IN EMAIL It is no secret that associations thrive on member growth, engagement, [...]
Emails From The Client Side – Levels of Engagement
As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my programs, and I'm trying to determine if it would be a better use of time to build on these or if I [...]
Conversions are Key: Great Sales Emails Use Alt Text
Email is one of the most powerful tools in any marketer's toolbox. It can be used to augment anything from email newsletters, social media promotions and announcements, and even your website. When you send an email that includes a call-to-action (CTA) button or an image, it's important to include alt text so email recipients know what they will find when they click on that link. Great Sales Emails use Alt Text - Period! The issue is [...]
Take Your Transactional Emails from Dull to Dynamic
If you're sending transactional email, you already know transactional emails get a much higher open rate than other ESP marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. Nope, they’re usually boring. They are literally a transactional message. Yet people open them. Why? The high open rate happens because these emails are expected. I order something, and then I get an [...]
DMARC: what it is and why you need it now.
With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) to determine your email message's authenticity. It adds an essential piece of [...]
Common Questions: New Email Service Provider (ESP Provider)
If you’re in the process of choosing an email service provider (ESP), you may be experiencing some confusion. That’s because Email Service Provider isn’t a straightforward term, and some companies that provide email services aren’t even aware that they are Email Service Providers. So, before you choose an email service provider, ask yourself these questions: What do I need from my email service provider? Is Gmail / Outlook / Apple / Yahoo an ESP? What is [...]
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