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  • Real Time Dynamic Data for Marketing Emails

Real Time Dynamic Data for Marketing Emails

2022-01-27T12:42:45-07:00By |

Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given [...]

  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

2022-01-27T12:43:26-07:00By |Tags: , , |

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list [...]

  • The Importance of Email Marketing for 2022 NEW

The Importance of Email Marketing for 2022

2022-01-27T12:44:01-07:00By |Tags: , , , , |

The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition.  That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay [...]

  • new Benchmarking Don't obsess over benchmark studies .psd

Benchmarking for Email Marketing

2022-01-27T12:44:17-07:00By |Tags: , |

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]

5 Ways to Improve Email Deliverability

2022-01-27T12:44:46-07:00By |Tags: , , , , , |

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. [...]