Email marketing is crucial for franchise owners to communicate with customers and drive business growth. However, common mistakes can turn your email marketing efforts into a disaster. In this blog post, we will discuss the top 10 email marketing disasters that franchise owners must avoid to ensure the success of their marketing efforts. [...]
How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over [...]
The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line will get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on [...]
There are many types of email campaigns, which are a powerful way to communicate with your email list in the ever-evolving digital marketing landscape. Each email campaign offers a unique opportunity to strengthen your relationship with your audience, from welcoming new subscribers to nudging those almost forgotten carts across the checkout line. Let's explore [...]
Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery. In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on [...]
In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses [...]
As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. [...]
In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing [...]
Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on [...]
You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email [...]
