There’s a lot of logic that goes into wanting better email content while developing ways to improve automated email content in your email campaigns. However, when it comes to the email content, logic sometimes gets lost in the shuffle. We suspect that’s due in part to crafting these email messages as one-offs, and focusing more on the email campaign as a whole and not on the pieces and how they should work together. Yet, this email content has to be good in order to realize the benefits automated email content can provide. The content must be great as standalone messages and as messages working together as a coherent whole. How’s your automated email content? Does it [...]