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Best Practices2022-02-15T07:40:18-07:00
Blog: Best Practices
Blog: Best Practices
Blog: Email Marketing News

Email Metrics That Matter

It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY

By |May 18th, 2022|Categories: Email Marketing, Featured, Videos|Tags: , , |
  • al iverson and andrew kordek

Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List

Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email lists. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 4 of Email Never Sleeps, Andrew and Al do their best to guide you along with email marketing best practices and advice for cleaning your email lists. Episode Topic: Why You Should Clean [...]

  • chris donald and andrew kordek

Email Never Sleeps Episode 3: 3 Step Abandoned Cart Email Series is Dead

Hey Hey! It's episode 3 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to hear InboxArmy's Christopher Donald spill details on why the 3 Step Abandoned Cart Email Series is Dead and how some businesses have up to eight emails in their abandon cart automation! What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 3 of Email Never Sleeps, Andrew and Chris do their best to guide you along with email marketing best practices and advice for sending emails in April 2022. Episode Topic: 3 Step Abandoned Cart Email Series [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Andrew Kordek and Mark Pollard Podcast

Email Never Sleeps Episode 2: Best Ideas That Failed in Email

Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 2 of Email Never Sleeps, you are treated to the Best Ideas That Have Gone South in Email. This should help you learn email marketing best practices and advice for sending emails in 2022. Episode Topic: Best Ideas That Failed in Email Episode 2 Guest: In episode 2, our guest Mark Pollard, Marketing IT Architect [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Chester Bullock and Andrew Kordek

Email Never Sleeps Episode 1: Wisdom For Young Marketers

So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 1 of Email Never Sleeps, you are encouraged to watch and hear email marketing wisdom for marketers for mid March 2022! We've been working in email marketing for years. People have been asking iPost for best email marketing tips or email marketing secrets videos. This Wisdom For Young Marketers video should help [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |

iPost Launches New Website to Better Serve Niche Industries for Advanced Email Marketing

"iPost’s new layout is about answering the questions surrounding purchasing an email marketing system and helping you make an informed decision." SAN MATEO, CA, UNITED STATES, March 16, 2022 -- iPost, the enterprise email marketing, and automation provider, today announced the launch of its new website www.iPost.com providing potential clients with demos for email marketing and automation, as well as providing several programs for casinos, franchises, associations, and other niche industries. The selection process of finding an email marketing software that fits your business can typically take weeks or months. Plus, more often than not, businesses aren’t made aware of the total costs involved in developing a complex scalable email marketing system. At iPost.com, businesses can now easily navigate "Solutions'' which [...]

By |March 16th, 2022|Categories: Press Releases|Tags: |
  • iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise email marketing, and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM). AGEM is a leading non-profit association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, key components, and support products and services for the gaming industry. “iPost’s commitment to the casino and gaming industries made [...]

By |February 28th, 2022|Categories: Gaming, Press Releases|Tags: , |
  • Franchise Email Template for 2022

Best Franchise Email Templates for 2022

What makes the best franchise email templates?  Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement.  While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location.  Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]

  • Google Algorithm Updates 2022

2022 Google Algorithm Updates & What They Mean for You

If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO?  In this article, we’ll take a look at the major Google Algorithm updates expected in 2022 and what they mean for your business (hint: if you aren’t ready, it could be devastating). Google Algorithm 101: What is it?  The 2022 Google algorithm (PageRank (PR)) is a complex set of guidelines used to filter through content in order to provide each user with relevant results. These rules were originally [...]

By |February 8th, 2022|Categories: Best Practices, Deliverability, Featured|
  • Franchise Email Marketing and SEO on the Rise

Franchise Report: Email Marketing and SEO on the Rise

According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.  The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.  Combining these two strategies; Email Marketing and SEO, provides a powerful plan of action to attract new customers and ensure your business’s longevity in the years to come.  Here are some highlights of the report and tips to get you started. Email marketing effectiveness rates higher in 2021 According to the AFMR report, franchise marketing leaders found email marketing to be one of [...]

  • How to write high-performing email subject lines

How to write high-performing email subject lines

Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into an engagement. We have seen the introduction of emojis, the pervasive use of “oops” and the subsequent messaging of “thought leaders” that they don’t carry much weight on opens any longer due to MPP.  We will talk about why email subject lines still matter and introduce a method of writing them in the modern era. In 2022, Email Subject Lines Still Matter... [...]

By |January 18th, 2022|Categories: Best Practices, do that, Email Marketing, Featured, Publishing|Tags: , , |
  • Email Marketing For Franchise Development

Email Marketing For Franchise Development

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email marketing campaign to potential franchisees can carry a ton of weight in strengthening brand awareness. Franchise development needs to have email marketing as a part of their foundation for growth and this post will explore how you can accomplish that. TYPES OF PROGRAMS IN FRANCHISE EMAIL MARKETING In the Franchise world, email marketing can essentially be used for three different purposes: Franchise [...]

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