Best Practices2022-02-15T07:40:18-07:00
Blog: Best Practices
Blog: Best Practices
Blog: Email Marketing News
  • Email Challenges Video Series

Do Fonts Matter in Email? 452 Email Gurus Polled, Results Video

A poll on LinkedIn's Email Gurus group asked whether the average subscriber cares about font choice in emails, landing pages, and preference centers. Comments from participants highlighted the importance of consistent branding and elements for premium brands, as well as focusing on readability and matching the brand. Join the Group.  With over 18K impressions and 450 votes, the results were surprising! Check out our post to see what people had to say, and don't forget to vote for our next poll! This video is sponsored by iPost and Vertex Communication Group Andrew Kordek & Jennifer Swafford. Special thank you to the Email Marketing Gurus LinkedIn group for allowing us to post the poll. NOTE: Our [...]

By |June 7th, 2023|Categories: Email Challenges|
  • Economic Impact of Testing

The Economic Impact of Email Testing

Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the very least, testing one element on at least 60% of all your email sends. These regular tests can be one-offs, such as subject lines, or something more substantial in time, such as messaging or creative elements. If you don’t have a plan to test regularly, your organization might be missing out on a few critical areas for [...]

By |June 6th, 2023|Categories: Best Practices, Featured, Guides|Tags: , , , |
  • Casino Email Marketing Automation Journey with 5X ROAS

Casino Email Marketing Automation Journey with 5X ROAS

Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, will guide you through six key areas crucial for email program success. So, let's dive in and discover how to take your casino's email marketing to new heights. Increasing Wallet Share: Every casino aims to maximize customer spending. This section will explore numerous techniques to accomplish this goal. From personalized offers to loyalty rewards, we'll discuss strategies to increase wallet share effectively. [...]

By |June 2nd, 2023|Categories: Email Marketing, Featured, Videos|Tags: , , |
  • Finding a Job You Love in Email Marketing with Tony Zupancic

Finding a Job You Love in Email Marketing with Tony Zupancic

If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry.  Tony's journey from being a photographer and graphic designer to becoming an email marketing automation and software development expert is truly inspiring. Join us as we explore Tony's career trajectory and the valuable insights he shares for aspiring marketing technologists and technical marketers. There is a great article titled How To Escape a Job You Hate and Find a [...]

  • Email Never Sleeps Season 2 Episode 7

Email Marketing Mastery: The Art of Defining Success in Email

Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery.  In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on the customer experience, utilizing data effectively, and fostering curiosity, you can unlock the true potential of your email marketing efforts. Defining Success in Email Customer-Centric Approach  A customer-centric approach lies at the heart of successful email marketing. Understanding your customers' experiences, challenges, and needs is essential for delivering valuable and relevant emails. Put yourself in their shoes and analyze their journey with [...]

  • The 8 Types of Email Marketers

8 Types of Email Marketers – Email Marketing 101

There is no such thing as an email marketer that knows it all. Many organizations want a jack of all trades (who is an expert); unfortunately, that person does not exist. There are eight types of email marketers out there. A person can be a blend of 2 or even 3 of these, but no one can be an expert at all eight, and If they say they are, they are lying. Check out this video to learn more about the following types of email marketers: The 8 Types of Email Marketers The Technical, aka A Marketing Technologist The Strategist The Creative The Production Specialist The Coder The Deliverability Specialist The Generalist The Analyst As [...]

By |May 9th, 2023|Categories: Email Marketing, Featured, Videos|Tags: |
  • Email Challenges Video Series

Get Ready to Dominate Your Inbox: The Email Challenges Series Is Here

Are you struggling to get your emails out the door effectively? You're not alone. In a recent poll, email marketers cited the overall process as their biggest challenge, which is a wide range of things. It can be overwhelming, from data to HTML to technology, project management, and the tools you use. That's why email gurus Andrew Kordek and Jen Swafford have teamed up to bring you the Email Challenge Series. In this first episode, they dive into overall process and the three P's: process, people, and perhaps most importantly, planning. Without proper planning, your email strategy will fall apart before getting off the ground. Andrew and Jen share their insights on what it takes [...]

By |May 4th, 2023|Categories: Email Challenges|

The Future of Email Creation for 2023 and Beyond

In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps  Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creation and how it has been slow to develop due to security and legacy issues. Dimitri's goal is to improve the user experience for all stakeholders and discusses how changes in infrastructure and AI could impact the future of email creation. They [...]

Being Proactive with Email Deliverability – Email Marketing 101

As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being proactive means acting in anticipation of future problems, needs, or changes. It involves tracking your email campaign performance, identifying negative trends, and taking corrective action before it's too late.  In this post, we'll share some tips on being proactive with your email deliverability to avoid potential problems down the line. Track Your Email Campaign Performance One of [...]

  • what is an open rate?

What is an open rate? Email Marketing 101

Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine email open rates, how they're calculated, and what you should use them for. What is an open rate? First, let's define what an open rate is. An open rate is a metric used in email marketing that measures the number of times a recipient opens an email. This is usually expressed as a percentage of the total [...]

  • Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps  Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty. He mentions that many companies undervalue their loyalty programs and treat them as a background add-on rather than unlocking the key to customer value. Slavick shares an example of how fast-food chains like McDonald's and Taco Bell began prioritizing their loyalty programs [...]

  • do political emails suck?

Discover the Truth: Do Political Emails Suck?

Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political emails is so bad and how to provide value to your email subscribers. He stresses the importance of earning the trust and respect of your subscribers, regardless of what you are promoting. If you want to create political emails that people will read and engage with, this video is for you! Watch this video if you are [...]

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