Four Dumb Ways to Deal with Mail Privacy Protection. There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection over the last few weeks. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate due to this change from Apple. That being said, we at iPost all love a good laugh, so we decided to come up with four dumb ways your brand can deal with MPP going forward. (Please note that we are not condoning or endorsing these practices in any way as this post is meant for entertainment purposes only) So without further ado, buckle up and chuckle: Read Receipts [...]
Does the perfect email program exist? The perfect email program may or may not exist, so, however you define perfection, the below video is worthy of your attention. In it, I discuss/challenge you as email marketers to answer a few questions to see if your program is ahead of the game. Enjoy. https://www.youtube.com/watch?v=ZZmx0YEmFR0
Top Subject Lines In June We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t. As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. (please don’t get us started on open rates) While there were so many great emails and subject lines that hit our inboxes in June, we have handpicked what we thought were some of the best. These are in no particular order. Your Si... coupon is here - GoodRx We Won’t Call It a Comeback 😉 - Team Shady Rays Seek Adventure - City Limits Harley-Davidson Welcome [...]
iPost Joins International Franchise Professionals Group SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest & most respected franchise consultant organization. “iPost’s commitment to the franchise community made IFPG the ideal association to partner with,” says Skip O’Neill, iPost VP. “Helping franchisors to improve their efficiencies and customer communications aligns with our easy to use solution and multi-tier account structure." The amount of change that has happened in recent years around digital marketing is astronomical. Those franchises that offer the [...]
Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!" Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now? How many of those links are clicked on and provide value to the subscriber? How many of those links have been in there for years and never been addressed? Have you even tested these links to ensure that they go to where they are supposed to go? A TRUE STORY A few years back, I worked with a client who had a series of links scattered throughout their email. Some of these links were to social media channels, [...]
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all banged the drum of just how testing can work and produce results. Unfortunately, in most cases, marketers haul off and test maybe one or two emails, see little if any change, and move on. Perhaps they get discouraged around how testing is supposed to be set up, or maybe they thought it would be easy and find that it takes patience and [...]
Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited. In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail Privacy Protection: IP addresses will be blocked. The opening times of emails will now no longer be accurate at all Email opens will be completely inaccurate - All emails will be marked as open whether a person reads them or not. Tracking Pixels (or “spy pixels”) will be opened by default All remote images will [...]
Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent was accepted by your recipient’s server and did not bounce. It doesn’t mean that the email was delivered to the inbox or a folder; it simply means that it wasn’t rejected. Email delivery rate is NOT a metric you want to use to gauge the success of your campaign or your program. Therefore, the email delivery rate is directional and should only [...]
Top Subject Lines In May We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t. As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. While there were so many great emails and subject lines that hit our inboxes in May, we have handpicked what we thought were some of the best. These are in no particular order. Intro - ateam 🍔 National Hamburger Day is tomorrow! 🍔 - Signals A Cup of Celebration - The Republic of Tea How to prepare for the summer of ‘revenge travel’ - MDLinx Your [...]
Memorial Day. On Monday, May 31st, the offices of iPost will be closed in observance of Memorial Day here in the United States. Memorial Day (formally known as Decoration Day) is typically known as the start of Summer. It is often celebrated with friends and family either at picnics, sporting events, or other gatherings. However, given the circumstances of the last 14 months, our world needs a bit more celebration, and I, for one, am looking forward to spending some much-needed rest and reflection time. That said, let's not lose sight of what this Holiday Weekend is all about, which is to honor those that died during military service to our country. This holiday [...]
iPost Announces eValuate, a Free Assessment for Email Marketers SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. The Subscriber Analysis analyzes up to 1,000,000 email contacts to determine the health of that database. The iPost team looks for invalids, spam traps, and bogus and disposable email addresses. The team then provides optimization recommendations based on that information. The Creative Analysis looks at one piece of email creative and makes recommendations for optimizing the creative while [...]
Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This chapter is strictly for Associations where members and non-members are your audiences. Chapter 2: Don't treat members/non-members the same way in email. MEMBERSHIP MEANS SOMETHING It is no secret that associations thrive on member growth, engagement, and involvement. Consequently, the decision to become a member is often a strong belief that the Association will provide professional and [...]
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