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Best Practices2022-02-15T07:40:18-07:00
Blog: Best Practices
Blog: Best Practices
Blog: Email Marketing News
  • Email Best Practices for Higher Education

9 Email Marketing Best Practices for Higher Education

When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place.  Then reality hits, and you begin to question if any of those “best practices” are even doable inside your marketing organization.  The truth is that “best practices” are simply guidelines written for the masses in marketing and are sometimes not even relatable to your vertical.  There are fundamental email best practices like not buying lists, permissioning, handling of data, and ensuring that you comply with privacy and spam laws. However, there are no generally accepted [...]

  • Leverage Player ID Instead of Email Address with iPost

Casino Email Marketing Tip – Leverage Player ID Instead of Email Address

In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages. Casino Email Marketing Tip - Leverage Player ID Instead of Email Address https://youtu.be/LyAZdp9idPI Using PlayerID in Casino Marketing By using player ID, you'll be able to target your casino email marketing messages specifically to your players. This is a great way to increase your casino email marketing ROI. By using player ID, you'll be able to deliver a message that's specifically relevant to your players. Be sure to check out this casino email marketing tip to see how you can improve your casino email marketing strategy! Most other email service [...]

By |January 25th, 2023|Categories: Best Practices, Email Marketing, Featured, Videos|Tags: , , |
  • Email Never Sleeps Season 1 Finale: Final Thoughts of 2022

Email Never Sleeps Season 1 Finale: Final Thoughts of 2022

This is episode 15 of Email Never Sleeps, the email marketing podcast. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Final Thoughts, Season 1 Finale Apply To Be A Guest for Season 2! Are you heavily involved in the email industry? We're accepting applications for upcoming guests. https://www.ipost.com/resources/video-content/ Episode 15 Host: Andrew Kordek LinkedIn   |   Twitter   |  Andrew's Author Page

By |December 31st, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • The 21 Do’s & Don’ts for Franchisors in Email Marketing

The 21 Do’s & Don’ts for Franchisors in Email Marketing

Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. Many Franchisors ask the question regarding franchise email marketing: “what are the best practices I should adopt?” Of course, there are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will be focusing on are assuming that you have these fundamentals in place. We will be [...]

  • Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023

Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023

This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Email Frequency Best Practices For 2023 In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing. This video is helpful if you are looking [...]

By |December 7th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • 8 email marketing trends 2023

8 Email Marketing Trends For 2023

Email marketing, at its core, seems easy, but to do it well or even best in class is hard work. Email marketing trends have come and gone and boomeranged again during my 22-year career, making deciding and writing about trends difficult. In researching this post, I saw posts from 2018-2022 in which organizations rehashed the same trends repeatedly, without substance and very little guidance on how to pull them off.   Anyone with a keyboard can write about digital marketing trends. Still, it's another thing to write about email content trends that are actually doable by organizations at all levels on the spectrum of programmatic complexity from small businesses all the way up to fortune 500 companies. [...]

  • What the modern marketing agency needs to do to align themselves in email marketing

Email Never Sleeps Episode 13: What the modern marketing agency needs to do to align themselves in email marketing

This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing for 2023. This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche as long as you have strategic partners. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: What the modern marketing agency needs to do to align themselves in email marketing In this video, our guest Jennifer Nespola Lantz [...]

By |November 20th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Email Never Sleeps Episode 12: How to Check Your Email Reputation

Email Never Sleeps Episode 12: How to Check Your Email Reputation

This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation. This Email Reputation video should help you learn email marketing best practices and give you advice on where you should start if you are new to checking out your email reputation. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 12 of Email Never Sleeps, Andrew and our guest Matt Ratliff, some of their strategies and ways to be successful with email marketing. Whether you are a small independent [...]

By |November 1st, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • How to Manage Your Email Marketing Campaigns in 2022

Casino Email Marketing: How to Manage Your Email Marketing Campaigns in 2022

Casino Email Marketing – how do you manage an email marketing campaign? How do you control what gets emailed and when? What about customer tracking and follow up? Check out our tips on how to manage your email marketing campaigns in 2022 to make sure that you don’t miss out on important revenue opportunities. 3 Types of Emails You Need As we move further into 2022, it's important to start thinking about how you'll manage your email marketing campaigns. Here are three types of emails that every casino should send: 1. PLAYER WELCOMING SERIES The modern player has a lot of choices when it comes to where they spend their time and their money to have [...]

By |October 5th, 2022|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • Celia Martin Email Never Sleeps iPost

Email Never Sleeps Episode 11: Loyalty Email Best Practices

This is episode 11 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty email best practices for your business. This podcast discusses Loyalty Email Marketing. Andrew and Celia have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for September 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 11 of Email Never Sleeps, Andrew and our guest Celia Martin, CJM Strategies - Owner, Strategy [...]

By |October 5th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Email Never Sleeps Episode 10: Email Marketing Trends Early Fall 2022

Email Never Sleeps Episode 10: Email Marketing Trends Early Fall 2022

This is episode 10 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing trends for the end of summer / early fall of 2022. This podcast discusses Email Marketing based on data collected by Validity. This Email Marketing Trends video should help you gain email marketing insight and give you advice for improving your email marketing for September 2022 and beyond. Pilar Bower 👉 LinkedIn: https://www.linkedin.com/in/pilarbower/ 👉 Twitter: https://twitter.com/pilarbower Validity 👉 LinkedIn: https://www.linkedin.com/company/validityinc/ 👉 Blog: https://www.validity.com/blog/ The global email trends doc discussed in this video is not available but the stats and slides are updated and reviewed on Validity's regular State of Email webinars. Find past and upcoming [...]

By |October 4th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Garin Hobbs and Joyce Sebastian with Andrew Kordek ipost

Email Never Sleeps Episode 9: Loyalty Emails that actually work

This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty email actually can work for your business. This podcast discusses Loyalty Emails that actually work. Andrew, Garin, and Joyce have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for August 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 9 of Email Never Sleeps, Andrew, [...]

By |August 30th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |

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