In the iPost email deliverability blog, you will learn how to improve email deliverability, how to optimize your email subject lines, and how to take advantage of the iPost platform to maximize your businesses’ digital marketing.
5 Ways to Improve Email Deliverability Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love [...]
Email Marketing: What is a Pristine Spam Trap? A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap. Pristine traps have also been referred to [...]
There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not [...]
Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video [...]
Top Email Subject Lines In June 2021 Best June email subject lines We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to [...]
How Many Email Links Should I Have? How to Link an Email. "MORE LINKS! MORE LINKS! MORE LINKS!" Stop! Are you questioning how to link an email? Before you put any more links in your email, highlight the text and ask yourself these [...]
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought [...]
Thank you Apple, we L.O.V.E. MPP! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited. In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year [...]
Email delivery vs Email deliverability In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So [...]
It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing, then your digital marketing efforts could [...]
DMARC What is it and why you should care What is DMARC? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]
Gmail Inbox Deliverability - Prevent Gmail Spam GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be [...]
Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn't Good (Yet) On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because [...]
Why Your Senderscore Matters More Than Your Credit Score Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the [...]
Think You’re not a Spammer? Think Again… Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not [...]
iPost puts the power of customer data and email in your hands with a powerful, easy-to-use platform that integrates simply with other best-in-class marketing tools—empowering marketers and driving immediate ROI.
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