Blog: Email Deliverability

Blog: Email Marketing News

In the iPost email deliverability blog, you will learn how to improve email deliverability, how to optimize your email subject lines, and how to take advantage of the iPost platform to maximize your businesses’ digital marketing.

Andrew Kordek | 8 Questions Answered | Best Email Program

Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video [...]

Email delivery vs Email deliverability

Email delivery vs Email deliverability In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So [...]

DMARC What is it and why you should care

DMARC What is it and why you should care What is DMARC? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]

Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn’t Good (Yet)

Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn't Good (Yet) On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because [...]

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