Four Dumb Ways to Deal with Mail Privacy Protection. There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection over the last few weeks. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate due to this change from Apple. That being said, we at iPost all love a good laugh, so we decided to come up with four dumb ways your brand can deal with MPP going forward. (Please note that we are not condoning or endorsing these practices in any way as this post is meant for entertainment purposes only) So without further ado, buckle up and chuckle: Read Receipts [...]
Does the perfect email program exist? The perfect email program may or may not exist, so, however you define perfection, the below video is worthy of your attention. In it, I discuss/challenge you as email marketers to answer a few questions to see if your program is ahead of the game. Enjoy. https://www.youtube.com/watch?v=ZZmx0YEmFR0
Top Subject Lines In June We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t. As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. (please don’t get us started on open rates) While there were so many great emails and subject lines that hit our inboxes in June, we have handpicked what we thought were some of the best. These are in no particular order. Your Si... coupon is here - GoodRx We Won’t Call It a Comeback 😉 - Team Shady Rays Seek Adventure - City Limits Harley-Davidson Welcome [...]
Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!" Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now? How many of those links are clicked on and provide value to the subscriber? How many of those links have been in there for years and never been addressed? Have you even tested these links to ensure that they go to where they are supposed to go? A TRUE STORY A few years back, I worked with a client who had a series of links scattered throughout their email. Some of these links were to social media channels, [...]
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all banged the drum of just how testing can work and produce results. Unfortunately, in most cases, marketers haul off and test maybe one or two emails, see little if any change, and move on. Perhaps they get discouraged around how testing is supposed to be set up, or maybe they thought it would be easy and find that it takes patience and [...]
Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited. In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail Privacy Protection: IP addresses will be blocked. The opening times of emails will now no longer be accurate at all Email opens will be completely inaccurate - All emails will be marked as open whether a person reads them or not. Tracking Pixels (or “spy pixels”) will be opened by default All remote images will [...]
Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent was accepted by your recipient’s server and did not bounce. It doesn’t mean that the email was delivered to the inbox or a folder; it simply means that it wasn’t rejected. Email delivery rate is NOT a metric you want to use to gauge the success of your campaign or your program. Therefore, the email delivery rate is directional and should only [...]
Top Subject Lines In May We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t. As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. While there were so many great emails and subject lines that hit our inboxes in May, we have handpicked what we thought were some of the best. These are in no particular order. Intro - ateam 🍔 National Hamburger Day is tomorrow! 🍔 - Signals A Cup of Celebration - The Republic of Tea How to prepare for the summer of ‘revenge travel’ - MDLinx Your [...]
DMARC What is it and why you should care WHAT IS IT? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) to determine your email message's authenticity. It adds an essential piece of functionality of reports back to the domain owner, who can then decide who is sending email on their behalf. In a nutshell, DMARC adds a level of certainty on whether an email is legit and that it has originated from your domain and essentially acts like a security [...]
How to get into the inbox at Gmail GMAIL IS KING. LONG LIVE THE KING! Gmail is a big deal for B2C email marketers. Gmail addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving their algorithms to determine inbox placement and delivery of your messages. They are demanding that marketers become better at email marketing, and we at iPost agree. NO SILVER BULLETS Let's be clear; there are no shortcuts or ways around the Gmail algorithm to get [...]
Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with clicking the Send button. Yet there is much more to it than that, and much to be gained by both learning more about deliverability and taking steps to continuously improve it in order to improve your restaurant email marketing. An email sent is not an email delivered Let’s start with a common misconception: the difference between emails sent and emails delivered. An [...]
Why Your Sender Score Matters More Than Your Credit Score Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the sender score. And even though it has nothing to do with debt, it has a lot to do with getting [...]
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