Blog: Email Deliverability
Blog: Email Deliverability
Blog: Email Marketing News
  • Google Algorithm Updates 2022

2022 Google Algorithm Updates & What They Mean for You

If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO?  In this article, we’ll take a look at the major Google Algorithm updates expected in 2022 and what they mean for your business (hint: if you aren’t ready, it could be devastating). Google Algorithm 101: What is it?  The 2022 Google algorithm (PageRank (PR)) is a complex set of guidelines used to filter through content in order to provide each user with relevant results. These rules were originally [...]

By |February 8th, 2022|Categories: Best Practices, Deliverability, Featured|

5 Ways to Improve Email Deliverability

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. Marketers spend countless hours on creative, offers, messaging, subject lines, testing, marketing automation, and numerous other tasks and strategies to ensure an excellent inbox experience for their subscribers, but one thing is often overlooked; deliverability. Email deliverability is different from delivery of email. Simply put, email deliverability is the percentage of emails that reach your subscriber’s inbox.  It is the cornerstone of [...]

  • Man on mountain climbing pristine

Email Marketing: What is a Pristine Spam Trap?

A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap.  Pristine traps have also been referred to by email marketers as true traps or honeypots because the address has never been an email address.  They are created by ISP’s, security companies, and inbox providers for the sole purpose of catching spammers. For example, ilovegettingemailsfromyourbrandsokeepsendingmeemails@gmail.com may look, sound, and feel like a legitimate email address, but let’s be honest, no one wants to type or even remember that address. How Do These Spam Trap Recipients Get On Your Email List? As an email sender, you should know and [...]

By |July 29th, 2021|Categories: Best Practices, Deliverability, Email Marketing, Featured|Tags: , , , |
  • Dumb Lamb in front of chalkboard funny for mail privacy protection

4 Dumb Ways to Deal with Mail Privacy Protection

There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate due to this change from Apple. That being said, we at iPost all love a good laugh, so we decided to come up with four dumb ways your brand can deal with Mail Privacy Protection going forward. (Please note that we are not condoning or endorsing these practices in any way as this post is meant for entertainment purposes only) So without [...]

  • Andrew Kordek | 8 Questions Answered | Best Email Program

Andrew Kordek Reveals 8 Answers on Best Email Programs

Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video by Andrew Kordek answers 8 commonly asked questions he encounters in his day to day at iPost. In, The Perfect Email Program Video, I discuss/challenge you as email marketers to answer a few questions to see if your program is ahead of the game. Perfect Email Program Video by Andrew Kordek https://www.youtube.com/watch?v=ZZmx0YEmFR0 I'm Andrew Kordek, I spent nine years managing emails on the client-side and managing multiple email accounts for Quest Software and Groupon [...]

By |July 12th, 2021|Categories: Best Practices, Deliverability, Email Marketing, Featured, Videos|Tags: , , |
  • Top Email Subject Lines In June 2021

Top Email Subject Lines In June 2021

Best June email subject lines  We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at its best! We love good emails at iPost. (please don’t get us started on open rates) Source: giphy.com As you surely know, a well-crafted eye catching email subject line can enhance the email’s opportunity for subscriber engagement when you send an email. While there were so many great emails and great subject lines that hit our personal email inboxes in June 2021, we have handpicked what [...]

By |July 7th, 2021|Categories: Best Practices, Deliverability, Email Marketing, Featured|Tags: , , |
  • Corn maze for iPost How to Link an Email Blog

How Many Email Links Should I Have? How to Link an Email.

How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over how many evergreen email links are appropriate for one campaign, as well as what types of links you can include in an email. We'll also discuss how to link them correctly with text that makes sense. You might be surprised at what we find out! "MORE LINKS! MORE LINKS! MORE LINKS!"   Stop! Are you questioning how to link an email? Before [...]

By |June 29th, 2021|Categories: Best Practices, Deliverability, Email Marketing, Featured|Tags: , , |

Testing an email is a waste of time.

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all banged the drum of just how testing can work and produce results. Unfortunately, in most cases, marketers haul off and test maybe one or two emails, see little if any change, and move on. Perhaps they get discouraged around how testing is supposed to be set up, or maybe they thought it would be easy and find that it takes patience and [...]

Thank you Apple, we L.O.V.E. MPP!

Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail Privacy Protection (MPP): IP addresses will be blocked. The opening times of emails will now no longer be accurate at all Email opens will be completely inaccurate - All emails will be marked as open whether a person reads them or not. Tracking Pixels (or “spy pixels”) will be opened by default All remote images will be preloaded before hitting the users [...]

  • Email delivery vs Email deliverability

Email delivery vs Email deliverability

In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the email you just sent was accepted by your recipient’s server and did not bounce.  It doesn’t mean that the email was delivered to the inbox or a folder; it simply means that it wasn’t rejected. Email delivery rate is NOT a metric you want to use to gauge the success of your campaign or your program.  Therefore, the email delivery rate is [...]

  • Amazing Email Subject Lines May 2021

Amazing Email Subject Lines May 2021

It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing,  then your digital marketing efforts could be falling short. In this post, we reveal amazing subject line examples. We love amazing email subject lines at iPost. We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t.  We also love when an email we didn't expect to take off gets incredible email open rates. Amazing subject lines can enhance the email’s subscriber engagement While there [...]

By |June 2nd, 2021|Categories: Best Practices, Deliverability, Email Marketing, Featured|Tags: , , |
  • DMARC ISP What is it and why you should care

DMARC: what it is and why you need it now.

With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) to determine your email message's authenticity. It adds an essential piece of functionality of reports back to the domain owner, who can then decide who is sending email on their behalf. DMARC: what is it? The DMARC tool adds a level of certainty on whether an email is legit. In a nutshell, [...]

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