How to get into the inbox at Gmail GMAIL IS KING. LONG LIVE THE KING! Gmail is a big deal for B2C email marketers. Gmail addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving their algorithms to determine inbox placement and delivery of your messages. They are demanding that marketers become better at email marketing, and we at iPost agree. NO SILVER BULLETS Let's be clear; there are no shortcuts or ways around the Gmail algorithm to get [...]
Marketing Cloud Alternatives: When You Want the Features, not the Headaches For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing cloud alternatives instead. I suspect it’s because marketers want to be able to do what the big marketing clouds promise without having to work so hard and pay so much to do so. They want the features, but they do not want the headaches that come with implementing or using those [...]
13 Email Predictions & Trends for 2021 2020 SUCKED 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal." While 2020 did suck, it quickly reminded us that pivoting our strategies was not a bad thing, and those that were quick and agile faired far better than those that just followed. 2021 PREDICTIONS & TRENDS In 2021, more of the same will happen across the industry. Companies will consolidate, and "personalization" will be a [...]
Game Changing Web Tracking Data - One Table at a time LEVERAGING DATA FOR INFORMED DECISIONS Sales; it's what every e-commerce company is judged by, and as a person in charge of the email program, there is much pressure put on you to perform. The goal is clear, but sometimes there is no silver bullet on how to achieve it. You might be a master marketer, skilled in the ways copywriting, segmentation, and the best day and time to send emails, or you could be like most of us and learn through testing and data. Most ESP's today track conversions by item, tie it back to an email address and package it up into a [...]
Three Areas Of Messaging Focus It is looking like for the remainder of 2020 and H1 '21, email volume will likely break all sorts of records due to the ongoing impact of COVID-19. Brands must be aware that they are not just competing with competitors, but almost every brand and other "emails" that subscribers receive. As such, brands should consider pivoting a bit in their messaging for Q4 and 2021. At iPost, we believe that brands should Humanize, Harmonize, and Empathize in their email programs. HUMANIZE Brands need to use copy and content that speak with rather than to their subscribers. A humanized tone rather than the traditional marketing tone should pay dividends in every [...]
Welcome Emails Need Unsubscribe Links WHAT! One of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an opt-out in them. While accurate in concept, treating a welcome email as transactional means that you, as the brand, go about it the wrong way. WHY. The welcome email often garners the highest engagement numbers out of the entire program and, therefore, should not be treated as a "transactional" email. It is often the first email that a new subscriber gets and is the first impression for the brand to make. Thus, the email should contain information of a promotional nature such as advertising services or [...]
9 NOT-SO-GREAT Email Tactics To Get Less Revenue in Q4 By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the beautiful tactics you can employ in Q4 to end 2020 on a high note for revenue in your program. If we wanted to conform to everyone else on that, we would, but given our approach to the modern-day ESP is slightly different from most, we thought a more humorous approach would be best. DISCLAIMER: We at iPost do not endorse nor recommend that any of these tactics be employed as we hope you know that everything in here is meant to be funny. TACTIC 1: Employ a COO [...]
Here’s the Fastest Way to Improve Your Email Results-Starting Right Now Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. Because the reality is, the best way to improve right now is with your words. Your email copywriting is something you can improve today to drive higher open rates, CTRs and ROI. Look at your own inbox: How many marketing emails stand out and get your attention, pique your interest, and compel you to act? Not many, right? And that’s your opportunity, your competitive edge, when you learn to do content better [...]
The Reticent Subscribers Whether the number of subscribers in your list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. These email addresses can be a gold mine or a sinkhole into an inferno, and believe it or not, you, as an email marketer, can control at least part of where they end up. THE RETICENTS Reticent subscribers are the quiet ones that you have no idea what they are thinking about your brand's email program. These subscribers are people who have signed up, engaged, and have potentially converted. They remain on your list because you keep sending to them with the hopes that [...]
Top Subject Lines in September At iPost, we get many emails, and by many, I mean we get a ton. We are always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, subject lines. As you may know, a well-crafted subject line can enhance the email's opportunity for subscriber engagement. There are hundreds of blog posts around how to write and test subject lines, so rather than educate, we thought it would be more entertaining to show you the iPost top 10 subject lines that landed in our inboxes in September. It's time for $6 Fri-YAY deals! - Restaurant.com Chi-VOTE-le Tees: Scan. Register. Vote. - [...]
Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied to the sender's reputation. If you don't mail regularly, your reputation is unknown and can lead to pretty erratic deliverability issues. When those issues happen, it's hard to mitigate because the ISP's don't know who you are. If you are erratic in your sending practices and under-mail, you run the risk of your subscribers forgetting who you are. That, in turn, can lead to them questioning if they [...]
The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount of value to the programs we run. Embrace The Unopened. First, subscribers who delete an unopened email are exposed to your brand via the From line. Exposure like this can keep your company tangentially top of mind and might even prompt them to engage with you in offline or other channels such as your site or [...]
iPost puts the power of customer data and email in your hands with a powerful, easy-to-use platform that integrates simply with other best-in-class marketing tools—empowering marketers and driving immediate ROI.
Interested in getting the latest updates, and industry news?
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.