The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on the subject line. That’s almost half of the names on your list who will make a decision to open your email or ignore it based solely on the subject line. And if your email doesn’t get opened, what’s the point of sending it? Without an open, your [...]
Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing Although having the option to telecommute during the pandemic is a blessing, it seems our working from home has led to weight gain. Our scales are showing the effects of the extra food and alcohol consumed while staying home, and people now refer to their pandemic pounds and the quarantine 15. We have fattened our curves while flattening the curve. The extra calories are understandable. We’ve been stressed out, seeking comfort and baking bread. We’ve found solace in the kitchen, but our waistlines have paid a price. And that’s the nice thing about weight gain, right? You can see the direct correlation between [...]
Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that provide the most relevant, targeted email content that will most likely win and keep a customer’s business. Relevancy has also evolved as technology has enabled gathering and analyzing ever more data about each customer. That means franchise email marketing has also evolved to provide a much better customer experience at the inbox. For example, a restaurant franchise [...]
Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with clicking the Send button. Yet there is much more to it than that, and much to be gained by both learning more about deliverability and taking steps to continuously improve it in order to improve your restaurant email marketing. An email sent is not an email delivered Let’s start with a common misconception: the difference between emails sent and emails delivered. An [...]
Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as well as enhance the overall customer journey and increase your inbox placement rate. It can lead to additional subscriber engagement and loyalty. Use your enterprise ESP to go beyond opens and clicks Behavioral data is data that tells you more. And when you identify which of your subscribers go beyond just opening and clicking, [...]
How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single marketing technique or data point. Trust is earned! It comes from a relationship and it builds over time, with every interaction and touchpoint. Your goal is to become that trusted partner. You want your business to be more than just another vendor. How do you as a marketer build trust? The following [...]
COVID-19 - We’re here to help… With these unprecedented times - where COVID-19 is impacting everyone on a personal and business level, our thoughts are with those that have been impacted by this outbreak, especially those that are sick. In our modest attempt to help support the email industry, we would like to offer 1 Million free emails and waived set up fees to those organizations impacted by Covid-19. For more information, or to speak to someone about this, please contact us. Have you been impacted?
How to Win Back Lost Customers Using Email Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email programs for a variety of reasons. They might experience a life or job change that makes a brand irrelevant. They might suffer from list fatigue. They might be over-subscribed and getting too many emails from too many brands. We can’t know the reasons, so we must put programs in place to decrease attrition and minimize its impact on revenues. Automated win-back or [...]
4 Tips for Email Automation Success From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it. For every wonderfully executed welcome series you receive, you get twice as many cringe-worthy campaigns. These four tips will help you create automated email campaigns that wow customers and produce results. 1. Monitor campaign performance and adjust accordingly Some of the biggest email blunders happen when a marketer takes the time to create an automation campaign series, sets the parameters and turns on the workflow just to walk away and forget about it. When this happens, there are no evaluations of effectiveness, no repositioning and no [...]
Are You Stranded on the Gilligan's Island of the Email Service Provider World? Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns on Nick at Nite) recall the recurring theme of the show with Gilligan and the gang attempting to get rescued off the island and that help always seemed to slip through their fingers. Often, visitors such as cannibals from neighboring islands, Russians, movie producers and even “Tongo the Ape Man” would appear on the island with false promises to rescue the castaways if they could get [...]
First Impression with your customers is so important – Don’t blow it! You don’t get a second chance to make a first impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When considering how to put together the strategy for a welcome series, think about short and useful information that will actually benefit the customer. Do you have a niche product? Or maybe your company has a great story to tell? Sometimes it’s difficult to communicate that story in a single welcome email. In that case, a welcome series can help. A welcome series [...]
Defining—and Engaging—the Unengaged Subscriber How are you treating your unengaged subscribers? They are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is an email non-responder? In short, is it a recipient who is not opening your email, or someone who is not clicking any of the links inside the email? Couple that with the factor of time. Over what period of time are they not opening or clicking? For some brands, 12-18 months is the appropriate window of time to measure this. To me, [...]
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