Email Marketing2020-10-09T21:08:05-06:00

Blog: Email Marketing News

Blog: Email Marketing News

Here’s the Fastest Way to Improve Your Email Results–Starting Right Now

Here’s the Fastest Way to Improve Your Email Results-Starting Right Now Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. Because the reality is, the best way to improve right now is with your words. Your email copywriting is something you can improve today to drive higher open rates, CTRs and ROI. Look at your own inbox: How many marketing emails stand out and get your attention, pique your interest, and compel you to act? Not many, right? And that’s your opportunity, your competitive edge, when you learn to do content better [...]

By |October 27th, 2020|Categories: Email Marketing, Featured|

The Reticent Subscribers

The Reticent Subscribers Whether the number of subscribers in your list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. These email addresses can be a gold mine or a sinkhole into an inferno, and believe it or not, you, as an email marketer, can control at least part of where they end up. THE RETICENTS Reticent subscribers are the quiet ones that you have no idea what they are thinking about your brand's email program. These subscribers are people who have signed up, engaged, and have potentially converted. They remain on your list because you keep sending to them with the hopes that [...]

By |October 21st, 2020|Categories: Email Marketing, Featured|

Top Subject Lines in September

Top Subject Lines in September At iPost, we get many emails, and by many, I mean we get a ton. We are always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, subject lines. As you may know, a well-crafted subject line can enhance the email's opportunity for subscriber engagement. There are hundreds of blog posts around how to write and test subject lines, so rather than educate, we thought it would be more entertaining to show you the iPost top 10 subject lines that landed in our inboxes in September. It's time for $6 Fri-YAY deals! - Restaurant.com Chi-VOTE-le Tees: Scan. Register. Vote. - [...]

By |October 6th, 2020|Categories: Best Practices, Email Marketing, Featured|Tags: |

Frequency Matters

Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied to the sender's reputation. If you don't mail regularly, your reputation is unknown and can lead to pretty erratic deliverability issues. When those issues happen, it's hard to mitigate because the ISP's don't know who you are. If you are erratic in your sending practices and under-mail, you run the risk of your subscribers forgetting who you are. That, in turn, can lead to them questioning if they [...]

By |September 28th, 2020|Categories: Best Practices, Email Marketing, Featured|Tags: , , |

The Value of Unopened Email

The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount of value to the programs we run. Embrace The Unopened. First, subscribers who delete an unopened email are exposed to your brand via the From line. Exposure like this can keep your company tangentially top of mind and might even prompt them to engage with you in offline or other channels such as your site or [...]

By |September 3rd, 2020|Categories: Email Marketing, Featured|Tags: , |

A new email: The Re-Welcome Email

A new email: The Re-Welcome Email THE NEW DORMANTS I would like to introduce you to Sara and Bob, the new dormants. They are subscribers you acquired several months ago via an aggressive and expensive digital campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been sending them 3 emails a week for months. The problem is that they have not converted. In fact, they haven't engaged in the email program for 9 weeks despite our amazing creative and offers. The new dormants are subscribers who have signed up in the last 3-9 months and have not converted, and their email engagement [...]

By |August 27th, 2020|Categories: Best Practices, Email Marketing, Featured|Tags: , |

Making Email Fun

Making Email Fun I am not afraid to admit it, I love email marketing. I love email so much that the picture of the license plate above is mine. I have spent the last 20 years of my career in email marketing, making it fun for brands that I have worked with and for. THE FUN "It was August 19th, 2010, at 4:30 am when I arrived at the Groupon offices on the Near North Side of Chicago that I knew something big was going to happen.   That day was when Groupon offered the $25 for $50 for the Gap, and the email sends were set to start at around 5:00 am local for [...]

By |August 20th, 2020|Categories: Email Marketing, Featured|

The Best Email Subject Lines – Avoid These 5 Common Mistakes

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on the subject line. That’s almost half of the names on your list who will make a decision to open your email or ignore it based solely on the subject line. And if your email doesn’t get opened, what’s the point of sending it? Without an open, your [...]

By |August 6th, 2020|Categories: Best Practices, Email Marketing, Featured|Tags: , |

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing Although having the option to telecommute during the pandemic is a blessing, it seems our working from home has led to weight gain. Our scales are showing the effects of the extra food and alcohol consumed while staying home, and people now refer to their pandemic pounds and the quarantine 15. We have fattened our curves while flattening the curve. The extra calories are understandable. We’ve been stressed out, seeking comfort and baking bread. We’ve found solace in the kitchen, but our waistlines have paid a price. And that’s the nice thing about weight gain, right? You can see the direct correlation between [...]

By |August 3rd, 2020|Categories: Email Marketing, Featured|

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And it is the franchises that provide the most relevant, targeted email content that will most likely win and keep a customer’s business. Relevancy has also evolved as technology has enabled gathering and analyzing ever more data about each customer. That means franchise email marketing has also evolved to provide a much better customer experience at the inbox. For example, a restaurant franchise [...]

By |June 15th, 2020|Categories: Email Marketing, Featured|Tags: |

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with clicking the Send button. Yet there is much more to it than that, and much to be gained by both learning more about deliverability and taking steps to continuously improve it in order to improve your restaurant email marketing. An email sent is not an email delivered Let’s start with a common misconception: the difference between emails sent and emails delivered. An [...]

By |June 10th, 2020|Categories: Deliverability, Email Marketing, Featured|Tags: |

Why You Should Segment Based on Behavioral Data

Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as well as enhance the overall customer journey and increase your inbox placement rate. It can lead to additional subscriber engagement and loyalty. Use your enterprise ESP to go beyond opens and clicks Behavioral data is data that tells you more. And when you identify which of your subscribers go beyond just opening and clicking, [...]

By |June 1st, 2020|Categories: Data, Email Marketing, Featured|

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