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Email Marketing2022-02-10T15:36:00-07:00
Blog: Email Marketing News
Blog: Email Marketing News
Blog: Email Marketing News
  • Garin Hobbs and Joyce Sebastian with Andrew Kordek ipost

Email Never Sleeps Episode 9: Loyalty Emails that actually work

This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty email actually can work for your business. This podcast discusses Loyalty Emails that actually work. Andrew, Garin, and Joyce have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for August 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 9 of Email Never Sleeps, Andrew, [...]

  • Alexandra Palau and Andrew Kordek iPost

Email Never Sleeps Episode 8: Clean Your Fu**ing Email Lists!

This is episode 08 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why you should clean your email lists. This podcast discusses when is a good time to clean your email lists and when is not a good time to clean your email lists. Andrew and Alexandra have been working in email marketing for many years. This Email List video should help you learn email marketing list health best practices and give you advice for sending emails in August 2022. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 8 of [...]

  • Why Email Deliverability Is YOUR Fault | Email Never Sleeps Episode 07 | Jack Wrigley

Email Never Sleeps Episode 7: Why Email Deliverability is Your Fault

This video is episode 07 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why email deliverability is your fault as an email marketer. Also, gain insight into email marketing from a deliverability perspective. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 7 of Email Never Sleeps, Andrew and Jack do their best to guide you along with email marketing best practices and advice for keeping your emails in the inbox. Episode Topic: Why Email Deliverability is Your Fault! Andrew and Jack have been working in email marketing for many years. [...]

  • Jennifer swafford and andrew kordek email podcast

Email Never Sleeps Episode 6: How to Improve Your Email Production Process 2022

This video is episode 06 of Email Never Sleeps, the email marketing podcast. Watch this video to learn how to improve your email production process in 2022. Also, gain insight into email marketing team building. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 6 of Email Never Sleeps, Andrew and Jennifer do their best to guide you along with email marketing best practices and advice for improving your email production process. Episode Topic: How to improve your email production process in 2022 Andrew and Jennifer have been working in email marketing for many years. This Email [...]

  • Email Never Sleeps Why should a marketer care about DMARC and BIMI

Email Never Sleeps Episode 5: Why should a marketer care about DMARC and BIMI

This is episode 05 of Email Never Sleeps, the email marketing strategy insight podcast. Watch the video below to learn about why email marketers should care about DMARC and BIMI. Also learn, which types of companies are taking advantage of BIMI in their email marketing plan. This DMARC and BIMI video should help you learn advanced technical email marketing best practices and advice for sending emails in May 2022. In this video, our guest Brian Westnedge, Sr. Director, Channels for Red Sift is discussing with Andrew Kordek advanced email marketing set up. You may have seen other videos about DMARC, BIMI, SPF, and DKIM so we hope you find this video just as informative and you [...]

Email Metrics That Matter

It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY

By |May 18th, 2022|Categories: Email Marketing, Featured, Videos|Tags: , , |
  • al iverson and andrew kordek

Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List

Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email lists. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 4 of Email Never Sleeps, Andrew and Al do their best to guide you along with email marketing best practices and advice for cleaning your email lists. Episode Topic: Why You Should Clean [...]

  • chris donald and andrew kordek

Email Never Sleeps Episode 3: 3 Step Abandoned Cart Email Series is Dead

Hey Hey! It's episode 3 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to hear InboxArmy's Christopher Donald spill details on why the 3 Step Abandoned Cart Email Series is Dead and how some businesses have up to eight emails in their abandon cart automation! What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 3 of Email Never Sleeps, Andrew and Chris do their best to guide you along with email marketing best practices and advice for sending emails in April 2022. Episode Topic: 3 Step Abandoned Cart Email Series [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Andrew Kordek and Mark Pollard Podcast

Email Never Sleeps Episode 2: Best Ideas That Failed in Email

Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 2 of Email Never Sleeps, you are treated to the Best Ideas That Have Gone South in Email. This should help you learn email marketing best practices and advice for sending emails in 2022. Episode Topic: Best Ideas That Failed in Email Episode 2 Guest: In episode 2, our guest Mark Pollard, Marketing IT Architect [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Chester Bullock and Andrew Kordek

Email Never Sleeps Episode 1: Wisdom For Young Marketers

So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 1 of Email Never Sleeps, you are encouraged to watch and hear email marketing wisdom for marketers for mid March 2022! We've been working in email marketing for years. People have been asking iPost for best email marketing tips or email marketing secrets videos. This Wisdom For Young Marketers video should help [...]

By |April 25th, 2022|Categories: Best Practices, Email Marketing, Email Never Sleeps, Featured|Tags: , , |
  • Franchise Email Template for 2022

Best Franchise Email Templates for 2022

What makes the best franchise email templates?  Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement.  While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location.  Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]

  • Franchise Email Marketing and SEO on the Rise

Franchise Report: Email Marketing and SEO on the Rise

According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.  The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.  Combining these two strategies; Email Marketing and SEO, provides a powerful plan of action to attract new customers and ensure your business’s longevity in the years to come.  Here are some highlights of the report and tips to get you started. Email marketing effectiveness rates higher in 2021 According to the AFMR report, franchise marketing leaders found email marketing to be one of [...]

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