Common Questions When Moving to New ESP ESP Migration Coming Soon? Get Ready for the Questions with This Advice! There comes a point in every ESP migration when it’s time…time to move everything over to that new email service provider. It’s a time of excitement as you look forward to the new platform. And a time of uncertainty since you don’t know what all is involved or how long it will take. Which leads to questions…lots of questions. To help you prepare to field the questions you get from others—or even ask yourself—let’s consider two common ESP migration questions, bearing in mind we must first define the terms within the questions in order to arrive at their [...]
The Hidden Costs of Switching Email Service Providers If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and helping—clients switch email service providers, both before and during their engagements with iPost, I’ve pulled together some hidden costs to consider to help you understand those real costs associated with switching ESPs. Please note: This is not a breakdown of the costs of switching email service providers, nor a guide to figuring out [...]
Doing an ESP Migration? Avoid These 7 Pitfalls You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and running with your new ESP. It’s worth doing it well! Yet it’s also fraught with potential pitfalls. At iPost, we see the aftereffects of ESP migration pitfalls when organizations come to us with issues such poor deliverability, inefficient processes, or lack of insight into how to take advantage of all their data. That’s why we’ve summed [...]
Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. But the work isn’t done yet. Because now you face the migration from the old to the new ESP. That migration doesn’t have to be a painful experience, however. Use our seven tips below, and your switch to your new enterprise ESP will be painless. Tip 1: Gather your data before you go. By data, we mean your actual data (email and more), [...]
Switching ESP Doesn't Have to Hurt with a Guide by Your Side As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of a guide or Sherpa. But the Sherpas are there for a reason. They know which routes to avoid and which ones offer the easiest path. Our Sherpa, Nima, was making his 85th trek to EBC so we felt very confident that whatever obstacle we found ourselves faced with, he would help us to successfully navigate it. When it comes to making the [...]
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