Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. But the work isn’t done yet. Because now you face the migration from the old to the new ESP. That migration doesn’t have to be a painful experience, however. Use our seven tips below, and your switch to your new enterprise ESP will be painless. Tip 1: Gather your data before you go. By data, we mean your actual data (email and more), [...]
Switching ESP Doesn't Have to Hurt with a Guide by Your Side As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of a guide or Sherpa. But the Sherpas are there for a reason. They know which routes to avoid and which ones offer the easiest path. Our Sherpa, Nima, was making his 85th trek to EBC so we felt very confident that whatever obstacle we found ourselves faced with, he would help us to successfully navigate it. When it comes to making the [...]
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