fbpx
Casino2022-02-10T15:34:36-07:00
Blog: Casino Marketing
Blog: Casino Marketing
Blog: Email Marketing News
  • 7 Tactics The Gambling And Casino Industry Needs to Implement for 2023

7 Tactics The Gambling And Casino Industry Needs to Implement for 2025

Updated August 2024. What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how to market to your casino gaming customers in 2025. Here, we outline seven casino marketing strategies the gambling, casino, and gaming industry needs to implement in order to stay successful in a very fast-paced business world! 1) Advanced Digital Marketing Digital marketing continues to evolve, and casinos and gambling brands must stay ahead by leveraging the latest technologies. With new media platforms emerging [...]

By |August 8th, 2024|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • Maximizing Email Marketing for the Casino and Gambling Industry in 2024

Maximizing Email Marketing for the Casino and Gambling Industry in 2024

The casino and gambling industry constantly evolves and adapts to new trends and technologies. In recent years, email marketing has become essential for businesses in this sector to reach and engage their audience. As we enter 2024, casinos and gambling businesses must stay ahead of the curve and maximize email marketing for the casino & gambling industry. In this blog post, we'll explore five tips to help you effectively utilize email marketing for your casino or gambling business in 2024, including a crucial reminder to check your Email Service Provider's Acceptable Use Policy to avoid any potential bans on email sending. Let's dive in and ensure your email marketing strategy is ready for the future of [...]

By |October 30th, 2023|Categories: Best Practices, Email Marketing, Featured, Gaming|
  • Casino Email Senders Are Being Canceled

Casino Email Senders Are Being Canceled ❌

This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry.  The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk [...]

  • Casino Marketing: Master These 3 Emails in 2023

Casino Marketing: Master These 3 Emails in 2023

Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, [...]

  • How to Manage Casino Email Marketing Campaigns 2023

Maximizing Casino Email Marketing Campaigns in 2023: Best Practices and Strategies

Casino Email Marketing Campaign– how do you manage an email marketing campaign? How do you control what gets emailed and when? What about customer tracking and follow-up? Check out our tips on managing your email marketing campaigns in 2023 to ensure you don’t miss out on important revenue opportunities. 3 Types of Emails You Need As we move into 2023, it's important to consider how you'll manage your email marketing campaigns. Here are three types of emails that every casino should send: 1. PLAYER WELCOMING SERIES The modern player has a lot of choices when it comes to where they spend their time and their money to have a rewarding experience. With so many options available [...]

By |October 5th, 2022|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

iPost joins the Association of Gaming Equipment Manufacturers (AGEM)

SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise email marketing, and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM). AGEM is a leading non-profit association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, key components, and support products and services for the gaming industry. “iPost’s commitment to the casino and gaming industries made [...]

By |February 28th, 2022|Categories: Gaming, Press Releases|Tags: , |
  • Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

Casino Marketing 101: 4 Ways to Generate More Casino Advertising Revenue

An important source of a casino’s income is the advertising and marketing efforts they put forth. This means that every dollar spent on casino advertising has to pay off big time in order to be worthwhile. Don’t worry - there are plenty of casino advertising strategies you can use to generate more casino revenue with your limited resources. 1) Do It Yourself One of our favorite ways to generate casino advertising revenue is by focusing on an area where you can win big—the search engines. The easiest way to accomplish that is by focusing on SEO, or search engine optimization. The obvious benefit of SEO is when your website or business ranks highly on Google and [...]

By |December 10th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • 3 Types of Emails EVERY Casino Needs copy

Casino Marketing 101: 3 Types of Emails EVERY Casino Needs

The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create an experience like no other for player development.  Let’s be clear, as a casino marketer, you have a tall order to fill, and you are not only competing for inbox attention from your competitors but [...]

By |November 29th, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • Casino Marketing 101 What is Casino Marketing? copy

Casino Marketing 101: What is Casino Marketing?

Any aspiring casino marketer would do well to ask the question, What is casino marketing? What are the main functions of casino marketing? Who are the people in charge of making sure casinos attract the attention it needs? What are the winning casino marketing strategies? By answering these questions and more, you can gain a solid grasp on how to best advertise your gambling establishment in order to attract both high-rollers and casual gamblers alike. What is Casino Marketing? One of many things that must be kept in mind when you’re exploring casino marketing strategies is what exactly should you market. The easy answer to that question would be everything, but let’s dig a little deeper [...]

By |November 22nd, 2021|Categories: Best Practices, Email Marketing, Featured, Gaming|Tags: , , , |
  • Email Trends: 13 Email Marketing Trends Predictions for 2021

Email Trends: 13 Email Marketing Trends Predictions for 2021

2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal."   While 2020 did suck, it quickly reminded us that pivoting our strategies was not a bad thing, and those that were quick and agile faired far better than those that just followed.  Email Marketing Trends Predictions In 2021, more of the same will happen across the industry. Companies will consolidate, and "personalization" will be a hot topic of many posts [...]

  • Bad Email: 9 Bad Email Tactics to Avoid in Q4

9 Bad Email Tactics to Avoid

By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach to hitting send in the modern-day ESP is slightly different from most, we thought a more direct approach would be best. Bad Email Tactic Examples: Tactic #1 Never employ a COO strategy! Like a COI (confirmed opt-in), don't create an email that your email list must click on to opt-out of your email program. Tactic #2 OOPS. [...]

  • Improve Your Email Marketing Results Right Now

Improve Your Email Marketing Results Right Now

Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right now is with your words. Your email copywriting in digital marketing is something you can improve today to drive higher open rates, CTRs and ROI. Look at your own email inbox: How many marketing emails stand out and get your attention, pique your interest, and compel you to act? Not many, right? And that’s your opportunity, your competitive edge, when you learn [...]

By |October 27th, 2020|Categories: Associations, Email Marketing, Featured, Franchises, Gaming, Publishing|

Get the latest updates, training, and industry news