iPost Enterprise ESP is Heading to Multi-Unit Franchising Conference 2021 Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there August 31st - September 3rd, 2021. Despite not having a booth, we will be sending Skip O’Neill, our resident wine connoisseur, gin expert, and email marketing warrior, to this great franchising event. Skip is quite eager to connect with fellow attendees. iPost is committed to bringing value to the Franchise Industry, we understand complex Franchise Systems At iPost, our commitment to the [...]
Franchise Marketing Attribution OPPORTUNITY TO CHANGE. In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, respondents said: “they wanted their SEO, PPC, directory listing, and email marketing to work more cohesively.” Daunting challenges but not impossible to solve. ATTRIBUTION CHAMPIONS COHESION. When it comes to channel cohesion, it’s always the dream of any C-Level executive to want channels to work better together. The problem is that each channel is fighting for [...]
iPost Joins International Franchise Professionals Group (IFPG) SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join IFPG iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest & most respected franchise consultant organization. “iPost’s commitment to the franchise community made IFPG the ideal association to partner with,” says Skip O’Neill, iPost VP. “Helping franchisors to improve their efficiencies and customer communications aligns with our easy to use solution and multi-tier account structure." The amount of change that has happened in recent years around digital marketing is astronomical. Those franchises [...]
Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!" Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now? How many of those links are clicked on and provide value to the subscriber? How many of those links have been in there for years and never been addressed? Have you even tested these links to ensure that they go to where they are supposed to go? A TRUE STORY A few years back, I worked with a client who had a series of links scattered throughout their email. Some of these links were to social media channels, [...]
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all banged the drum of just how testing can work and produce results. Unfortunately, in most cases, marketers haul off and test maybe one or two emails, see little if any change, and move on. Perhaps they get discouraged around how testing is supposed to be set up, or maybe they thought it would be easy and find that it takes patience and [...]
Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited. In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail Privacy Protection: IP addresses will be blocked. The opening times of emails will now no longer be accurate at all Email opens will be completely inaccurate - All emails will be marked as open whether a person reads them or not. Tracking Pixels (or “spy pixels”) will be opened by default All remote images will [...]
Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent was accepted by your recipient’s server and did not bounce. It doesn’t mean that the email was delivered to the inbox or a folder; it simply means that it wasn’t rejected. Email delivery rate is NOT a metric you want to use to gauge the success of your campaign or your program. Therefore, the email delivery rate is directional and should only [...]
Top Email Subject Lines May 2021 We love good email subject lines at iPost. We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. As you may know, a well-crafted eye catching subject line can enhance the email’s opportunity for subscriber engagement when you send an email. While there were so many great emails and great subject lines that hit our personal email inboxes in May 2021, we have handpicked what we thought were some of the best email based subject lines. These are in [...]
iPost Announces eValuate, a Free Assessment for Email Marketers SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. The Subscriber Analysis analyzes up to 1,000,000 email contacts to determine the health of that database. The iPost team looks for invalids, spam traps, and bogus and disposable email addresses. The team then provides optimization recommendations based on that information. The Creative Analysis looks at one piece of email creative and makes recommendations for optimizing the creative while [...]
Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our clients and prospects in optimizing complex programs. As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is around "engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my programs, and [...]
Purging Your Subscribers Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your program. Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term is "pre-defined," which means that you need to agree on what parameters make up the need to kick the subscribers to the curb. DEFINING THE SEGMENT Let's be clear; there is no definitive definition or best practice that makes up how you should determine who on your list should be purged. It can be one or a combination of the following: Email [...]
DMARC What is it and why you should care WHAT IS IT? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) to determine your email message's authenticity. It adds an essential piece of functionality of reports back to the domain owner, who can then decide who is sending email on their behalf. In a nutshell, DMARC adds a level of certainty on whether an email is legit and that it has originated from your domain and essentially acts like a security [...]
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