Franchises2021-05-26T11:26:52-06:00

Blog: Email Marketing News

Blog: Email Marketing News

Email delivery and deliverability mean different things.

Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent was accepted by your recipient’s server and did not bounce.  It doesn’t mean that the email was delivered to the inbox or a folder; it simply means that it wasn’t rejected. Email delivery rate is NOT a metric you want to use to gauge the success of your campaign or your program.  Therefore, the email delivery rate is directional and should only [...]

Top Subject Lines In May

Top Subject Lines In May We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t.  As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. While there were so many great emails and subject lines that hit our inboxes in May, we have handpicked what we thought were some of the best.  These are in no particular order. Intro - ateam 🍔 National Hamburger Day is tomorrow! 🍔 - Signals A Cup of Celebration - The Republic of Tea How to prepare for the summer of ‘revenge travel’ - MDLinx Your [...]

iPost Announces eValuate, a Free Assessment for Email Marketers

iPost Announces eValuate, a Free Assessment for Email Marketers SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. The Subscriber Analysis analyzes up to 1,000,000 email contacts to determine the health of that database. The iPost team looks for invalids, spam traps, and bogus and disposable email addresses. The team then provides optimization recommendations based on that information. The Creative Analysis looks at one piece of email creative and makes recommendations for optimizing the creative while [...]

By |May 13th, 2021|Categories: Associations, Franchises, Press Releases|

Emails From The Client Side – Part 1: Engagement Levels

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our clients and prospects in optimizing complex programs. As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is around "engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my programs, and [...]

Purging Your Subscribers

Purging Your Subscribers Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your program. Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term is "pre-defined," which means that you need to agree on what parameters make up the need to kick the subscribers to the curb. DEFINING THE SEGMENT Let's be clear; there is no definitive definition or best practice that makes up how you should determine who on your list should be purged. It can be one or a combination of the following: Email [...]

By |April 20th, 2021|Categories: Associations, Best Practices, Email Marketing, Featured, Franchises|Tags: |

DMARC What is it and why you should care

DMARC What is it and why you should care WHAT IS IT? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) to determine your email message's authenticity. It adds an essential piece of functionality of reports back to the domain owner, who can then decide who is sending email on their behalf. In a nutshell, DMARC adds a level of certainty on whether an email is legit and that it has originated from your domain and essentially acts like a security [...]

The Most Important Email For Franchises

The Most Important Email For Franchises If you are a franchise email marketer, you undoubtedly have many things to do, but I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn't matter what type of franchise email marketer you are, only that you have influence or decision-making capabilities for your program. I want you to think about the second email that is sent to your subscribers and answer the following five questions: What the purpose of the email? Why should the recipient care? Does the email serve to educate or provide value to them or your brand? Does the email provide a clear and [...]

By |March 30th, 2021|Categories: Best Practices, Featured, Franchises|Tags: |

Chapter 1: Don’t obsess over benchmark studies, but do obsess over making your benchmarks.

Chapter 1: Don't obsess over benchmark studies, but do obsess over making your benchmarks. Welcome to a new series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. Chapter 1: It seems like you cannot go a quarter without hearing from a variety of vendors around their benchmark studies for email engagement. Typically, these studies are used as lead generation for their sales teams because we as marketers are obsessed with numbers and, more importantly, are curious as to how we compare to others. The enormous [...]

By |March 23rd, 2021|Categories: Associations, Best Practices, Featured, Franchises|

The Hidden Costs of Switching Email Service Providers

The Hidden Costs of Switching Email Service Providers If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and helping—clients switch email service providers, both before and during their engagements with iPost, I’ve pulled together some hidden costs to consider to help you understand those real costs associated with switching ESPs. Please note: This is not a breakdown of the costs of switching email service providers, nor a guide to figuring out [...]

By |March 9th, 2021|Categories: Associations, ESP Migration, Featured, Franchises|Tags: |

iPost Joins International Franchise Association

iPost Joins International Franchise Association SAN MATEO, CALIF., March 02, 2021 iPost, an enterprise email marketing and automation provider, has joined the International Franchise Association (IFA), the world's largest membership organization for franchisors, franchisees and franchise suppliers. The decision to join the IFA is tied directly to the capabilities of the iPost platform. “We joined the IFA not because we plan to franchise, but because our platform works so exceedingly well for franchise businesses,” says Cameron Kane, iPost CEO. “Being part of a vibrant organization like the IFA helps us connect to those franchises that can benefit greatly from the iPost email marketing platform.” It is a competitive marketing environment, with consumers constantly bombarded by advertising, email, and social [...]

By |March 2nd, 2021|Categories: Franchises, Press Releases|

5 Things That Drive Email Subscribers Crazy

5 Things That Drive Email Subscribers Crazy I think it's fair to say that none of us in email marketing are in it to annoy our subscribers. We have all read articles about the top reasons why subscribers leave your email program. In addition to frequency and lack of personalization in emails, some things just flat out drive people nuts. They may be things that you don't intentionally do, but they are things nonetheless. I hope you will take inventory of your program and see if these five things impact your engagement in any way. #1 POOR SIGN-UP EXPERIENCE Imagine you have been invited to a fabulous party where tons of exciting guests will be [...]

By |March 2nd, 2021|Categories: Associations, Best Practices, Featured, Franchises|Tags: |

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters

5 Reasons Why Email Copywriting Is Harder than You Think—and Why It Matters Many marketers assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. Writing marketing emails is hard, and it’s not like other copywriting. Why? Email copywriting differs from other marketing content for these five reasons: Reason 1: Because you are showing up in someone’s email inbox. Showing up in their inbox or on their phone is much more personal and direct than other types of marketing, including paid search, social media, direct mail, print advertising or TV commercials. And it therefore puts the burden on you to make the most of this [...]

By |February 9th, 2021|Categories: Associations, Best Practices, Featured, Franchises|Tags: |

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