Email Marketing for Restaurants Improves with Email Segmentation

By |2020-07-31T00:04:07+00:00June 30th, 2020|Data, Featured|

Email Marketing for Restaurants Improves with Email Segmentation Email marketing for restaurants—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI for your restaurant isn’t about simply upping the numbers, meaning getting more names on your list so you can send more email [...]

Why You Should Segment Based on Behavioral Data

By |2020-06-01T16:36:31+00:00June 1st, 2020|Data, Email Marketing, Featured|

Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve [...]

How an ESP with Relational Data Lets You Put All Your Customer Info to Use

By |2020-06-29T18:39:31+00:00May 27th, 2020|Best Practices, Data, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of data gathered now is staggering, and grows at a rate that speeds up daily. For marketers, this data can be a goldmine…if they can put that data to use. Sadly, many can’t [...]

New Analytics or New Decisioning

By |2019-05-06T21:46:35+00:00May 6th, 2019|Data, Featured|

New Analytics or New Decisioning There is a lot of talk about big data these days:  How do you possibly store, manage and derive intelligence from the flood of transient data and sources, online, offline and market level data? Big data is a new way of exposing flaws in how marketers make campaign, program, [...]

Managing Data: Making sense of features that help

By |2019-04-08T19:08:45+00:00April 8th, 2019|Data, Email Marketing, Featured|

Managing Data: Making sense of features that help. iPost wrote a Whitepaper  “Email Marketing Maturity Model:  From Bait Shop to Revolutionary” recently striving to help marketers think about the relative stages of maturity for an email marketer. One of the most important considerations when looking at your maturity is how you look at creating [...]

From Automation to Journeys — Key Tips

By |2018-12-07T17:01:51+00:00December 7th, 2018|Data, Email Marketing, Featured|

From Automation to Journeys — Key Tips Most every marketer has a basic automated email in place, usually a welcome series. But the time has come for these automated programs to grow in maturity, to evolve from email automation to well thought out journeys. Why? One reason: customer experience. Customer experience is [...]

How My Name Was Changed for Me—the Ethics of Data Collection in the Age of GDPR

By |2020-06-24T18:57:18+00:00November 12th, 2018|Data, Featured|

How My Name Was Changed for Me—the Ethics of Data Collection in the Age of GDPR This post was written by Per Caroe, Head of Sales and Business Development at iPost. For ethnic reasons, my family decided two names were perfectly fine for me and my sister when we were born. Three names? [...]

Email Falling Flat? How a Relational Database Can Help

By |2020-06-08T16:34:03+00:00April 12th, 2018|Data, Email Marketing|

Email Falling Flat? How a Relational Database Can Help It’s 2018. Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have [...]

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