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Data

  • Real Time Dynamic Data for Marketing Emails

Real Time Dynamic Data for Marketing Emails

2022-01-27T12:42:45-07:00By |

Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given [...]

  • DMARC ISP What is it and why you should care

DMARC: what it is and why you need it now.

2022-01-27T12:47:05-07:00By |Tags: , |

With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]

  • Segment Your Audience Based on Behavioral Data

Segment Your Audience Based on Behavioral Data

2021-10-28T14:35:05-06:00By |

As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on online behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as [...]

  • Big Data: New Analytics or New Decisioning

Big Data: New Analytics or New Decisioning

2021-10-26T14:20:35-06:00By |

There is a lot of talk about big data technology these days: Data Management...How do you possibly store, manage and derive intelligence from the flood of transient data and sources, online, offline, and market-level data? Analyzing volumes of data and types of data can be daunting for those not proclaimed as high-level data scientists. [...]

  • Managing Data: Making sense of features that help

Managing Data: Making sense of features that help

2021-10-26T13:55:24-06:00By |

iPost wrote a Whitepaper  “Email Marketing Maturity Model:  From Bait Shop to Revolutionary” recently striving to help marketers think about the relative stages of maturity for an email marketer. One of the most important considerations when looking at your maturity is how you look at creating actionable segments and ultimately how you operate within [...]

  • Automation to Journeys

From Automation to Journeys — 5 Key Tips

2021-10-26T13:46:26-06:00By |Tags: , |

Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering [...]