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Thank you Apple, we L.O.V.E. MPP!

2022-01-27T12:46:11-07:00By |Tags: , , |

Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]

  • Email delivery vs Email deliverability

Email delivery vs Email deliverability

2022-01-27T12:46:26-07:00By |Tags: , , , |

In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]

  • DMARC ISP What is it and why you should care

DMARC: what it is and why you need it now.

2022-01-27T12:47:05-07:00By |Tags: , |

With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]

  • Hidden Costs of Switching Email Service Providers

7 Hidden Costs of Switching Email Service Providers (ESP)

2022-01-27T12:47:54-07:00By |Tags: |

If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and [...]

  • 5 Bad Email Practices to Avoid in 2023

Avoid These 5 Bad Email Habits in 2023

2023-05-09T10:20:27-06:00By |Tags: |

It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about why subscribers leave your email program. This article about five bad email practices to avoid in 2023 is no exception. In addition to frequency and lack [...]

  • Doing an ESP Migration

Doing an ESP Migration? Avoid These 7 Pitfalls

2022-01-27T12:48:20-07:00By |Tags: |

For Basic ESP Q & A, refer to this previous post for What is an ESP?. You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and [...]