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How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair advantages: rich first-party data, repeat visits, strong offers, and loyal segments. Used properly, those should put you [...]
Click-Through Rate (CTR) in Email Marketing (2026 Update)
1-Minute Recap (If You Read Nothing Else) CTR = clicks ÷ delivered emails × 100. It shows how many people actually did something after opening your email. In recent benchmark studies, average email CTR usually sits around 2–3% across industries, with many sources calling 2–5% a “good” range. CTR matters more than ever as open rates get noisy (privacy changes, auto-opens). If you haven’t read it yet, pair this with iPost’s open rate 101 guide. The [...]
Email Compliance Software: What Enterprise Marketers Need to Know
If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory scrutiny (GDPR, CCPA/CPRA, state privacy laws, gaming regulators, franchise agreements) Complex, high-risk data (Player IDs, loyalty data, subscriber billing, franchise locations) Multiple brands, markets, and teams all trying to send emails at once That’s why email compliance software isn’t “nice to have” anymore. It’s the [...]
What Enterprise Email Platforms Are Built for Highly Regulated Industries?
Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial gaming operation, hospitality group, franchise system, financial services brand, or a regulated publisher, your world looks very different. You’re not just trying to send emails and boost engagement. You’re dealing with sensitive data, strict regulators, multi-state rules, and a constant need to protect customer data [...]
AI vs. Human Creativity in Email Marketing: Finding the Perfect Blend
Updated August 2024 → Updated April 2026 TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and beyond. The Automation Advantage AI has changed what’s possible in email marketing.From predictive send times to real-time personalization, tools like iPost’s AI-powered [...]
Understanding Email Open Rates (Updated for 2026)
Updated November 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s initial performance, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This blog will help you [...]
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