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From Automation to Journeys — 5 Key Tips
Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering a new age, one in which customer experience will be the key competitive differentiator for those who send emails. And brands have [...]
How My Name Was Changed for Me—the Ethics of Data Collection in the Age of GDPR
This post was written by Per Caroe, Head of Sales and Business Development at iPost. For ethnic reasons, my family decided two names were perfectly fine for me and my sister when we were born. Three names? “Nah, we’re good. Also, can we find a short name that’s Danish and starts with a P?” When your parents are named Peter and Poula, this seems like a clever idea. “We’ll all be able to use the same [...]
Restaurant Email Marketing
The Dangers of Stale Restaurant Email Marketing—and How to Make It Fresh Again Would you eat stale bread? Old fish? Over-cooked vegetables? Not by choice, right? Nor would your restaurant serve up such sub-standard food to their customers. But you might be serving up stale, sub-standard emails—through no fault of your own. To make sure your restaurant email marketing strategies match the quality of your restaurant chain’s food or table service, let’s take a look at [...]
The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution
Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as you’ll see below. And there’s a lot to be said for one customized exactly to your needs. The marketing cloud as a bundled solution A marketing [...]
Email Open Rate Meaning – Why You Shouldn’t Worry
Email open rates (the number of emails opened). We love them. We hate them. We obsess over them. They are typically one of the first email marketing benchmarks we check in our email reporting (after the total number of emails delivered.) We anxiously compare them to industry standards. And we’re constantly trying to get average email open rates ever higher. However, maybe we’re obsessing a little too much about open rates as open rates. There is [...]
Your Competitors’ Emails Are Better Than Yours
OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising to me how many marketers don’t subscribe to their competitors’ emails in order to see what they are up against. We’re all trying to stand out in the [...]
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