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How Often Should You Email Your List? 2026 Guide for Casinos, Hotels, and Franchises
1-Minute Recap If you’re just here for the answer to “how often should you email your list?”, here’s the quick version: There’s no single magic number, but for most brands, 1–4 marketing emails per month to a broad list is the sweet spot where performance tends to hold up. For casinos, hotels, and franchises, frequency is a data problem, not a feelings problem. You should look at open rates, click through rates and unsubscribe rates together [...]
Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days of throwing money at billboards and hoping for the best are gone. Now, the job of a casino marketing specialist is to [...]
Best Email Service Provider for Gaming (2026 Guide)
As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and responsible gaming communications Player development and host outreach Loyalty, hotel, and on-property experiences Behind all of that sits one critical question: “What [...]
Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real [...]
Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026
1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and subject performance CTR = campaign-level action CTOR = email content and call to action quality For casinos, hotels, and franchises, CTOR is [...]
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair advantages: rich first-party data, repeat visits, strong offers, and loyal segments. Used properly, those should put you [...]
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