• iPost Three-Areas-Of-Messaging-Focus

3 Techniques to Enhance Your Email Messaging Focus

2021-12-03T10:30:05-07:00By |

How can you ensure that your email marketing efforts continue to resonate with your subscribers? Focus on three key techniques that will make sure you humanize, harmonize, and empathize with your audience. No matter what type of business you’re running, it’s vital to understand the importance of creating relationships with your subscribers. After all, [...]

  • Welcome Emails Need Unsubscribe Links

Do Welcome Emails Need Unsubscribe Links?

2022-01-27T12:49:44-07:00By |Tags: , |

At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, [...]

  • Bad Email: 9 Bad Email Tactics to Avoid in Q4

9 Bad Email Tactics to Avoid

2022-01-27T12:50:09-07:00By |

By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, [...]

  • Improve Your Email Marketing Results Right Now

Improve Your Email Marketing Results Right Now

2022-01-27T12:50:28-07:00By |

Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right [...]

  • What Are The Reticent Subscribers

What Are The Reticent Subscribers

2022-01-27T12:50:49-07:00By |

Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, [...]

  • The Value of Unopened Email

The Value of Unopened Email

2022-01-27T12:51:24-07:00By |Tags: , |

Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount [...]