Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed with email marketing in 2022 and beyond, it’s time to start learning how to write killer emails. To really learn email copywriting, it [...]
Are Long Emails Bad? You Have Been Mislead. In recent years people in the email industry have led you to believe that you should stop writing long emails because email subscribers don't read long emails anymore. Email marketing strategists and thought leaders have subsequently encouraged you to write shorter emails (50 to 125 words [...]
GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating [...]
For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and are so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing [...]
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the [...]
How can you ensure that your email marketing efforts continue to resonate with your subscribers? Focus on three key techniques that will make sure you humanize, harmonize, and empathize with your audience. No matter what type of business you’re running, it’s vital to understand the importance of creating relationships with your subscribers. After all, [...]
At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, [...]
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, [...]
Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right [...]
Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, [...]
