SAN MATEO, CALIF., May 06, 2021 iPost, an enterprise email marketing and automation provider, has announced iPost eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. iPost eValuate Can Analyze Up [...]
As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my [...]
Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your email program. Purging your subscribers is a great way to maintain the legitimacy of your database. What does purging mean? Purging means that you take a [...]
As a franchise email marketer, you undoubtedly have many things to do. However, I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn’t matter what type of franchise marketer you are, only that you have influence or decision-making capabilities for your marketing plan [...]
If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and [...]
SAN MATEO, CALIF., March 02, 2021 iPost email marketing platform for franchises joins International Franchise Association (IFA). iPost, an enterprise email marketing and automation provider, has joined the International Franchise Association (IFA), the world's largest membership organization for franchisors, franchisees and franchise suppliers. The decision to join the IFA is tied directly to the capabilities of the [...]
It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about the top reasons why subscribers leave your email program. This article about 5 bad email practices to avoid in 2022 is no exception. In addition to [...]
Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed with email marketing in 2022 and beyond, it’s time to start learning how to write killer emails. To really learn email copywriting, it [...]
Are Long Emails Bad? You Have Been Mislead. In recent years people in the email industry have led you to believe that you should stop writing long emails because email subscribers don't read long emails anymore. Email marketing strategists and thought leaders have subsequently encouraged you to write shorter emails (50 to 125 words [...]
GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating [...]
