When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best [...]
Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given [...]
EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart. I have been asked many times to create a “strategy” when in reality, what was being asked for was a list [...]
Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a [...]
Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]
Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. [...]
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]
In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]
As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my [...]
With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]
